May 2023 – Page 15 – storyboard18

Goafest 2023: India’s premier Ad fest kicks off with a bang

Speaking at the Goafest 2023 curtain raiser, Prasanth Kumar, president, Advertising Agencies Association of India and CEO, South Asia GroupM said, “Goafest is known to unite India and South Asia’s creative economy. When we began working on curating Goafest 2023, we were certain that we wanted to present to the industry creativity in a new avatar and our theme is exactly in line with this."

Goafest 2023 kicked off with a curtain raiser where the theme – The Future of Creativity, was unveiled.

Baseline Ventures sets up CSR arm to support young athletes

As a part of this initiative, Baseline Foundation will be supporting Riya Sachdeva, the tennis prodigy in her advanced tennis training.

The CSR arm will collaborate with training centres and academies in order to facilitate physical and theoretical training in sports to sports talents.

Weekly Shorts: How brands can tune to ASMR for campaigns

The younger generations tune into ASMR content for entertainment and relaxation from their fast-paced lifestyle. They also use it as a therapy to calm anxiety, especially when the 2020 Covid-19 pandemic increased mental health issues by 25 percent globally. ASMR content provides a sense of calmness and relaxes the nerves giving a similar feeling you get from meditation. (Representative Image: Israel Palacio via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Online gaming expected to grow to reach Rs 231 billion by 2025-FICCI-EY

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

Drivers for this growth include, access to high-speed internet in India’s Tier-II,III and rural areas and clarity on the new IT rules enabling compliance and building gamers’ trust4

IPL 16 witnesses 36% surge in celebrity-endorsed ads compared to previous season: TAM

According to a recent TAM report, film actors dominate the celebrity endorsed ads market with a share of 52 percent. (Still from an ad)

During the first 29 matches of IPL 16, Bollywood actor Aamir Khan had the highest share of ad volumes at 10 percent followed by Ranveer Singh at seven percent.

IPL 2023: Digital viewership leap and wider reach, sees new advertisers enter the pitch

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

Media planners indicate that the league has seen an influx of smaller advertisers and first-time IPL advertisers due to digital viewership surge.

P&G India achieves 50 percent representation of female directors behind the camera for brand ads

KAIPL and PVR INOX share a decade-long business association within the cinema exhibition industry.

The company achieved the milestone one year ahead of the commitment timeline of 2024, now focused on sustaining impact.

Tonic Worldwide wins creative mandate for L’Oréal Paris

Caratlane had reported turnover of Rs 2,177 crore in Financial Year 2023 against Rs 1,267 crore in Financial year 2022.(Representational image by Chris Liverani via Unsplash)

Tonic Worldwide’s specialist arm GIPSI along with their e-commerce knowledge will play an important role in creating a fruitful partnership.

Kantar-Google report: 1 in 2 Indian languages internet users are consumers of news in India

The report also said that there are around 153 million active online news consumers in Indian languages, who consciously access news through various sources such as news apps, websites, and YouTube. Among these, the majority are rural users, constituting 59 percent (91 million) while urban users constitute 41percent (62 million). (Representative Image: Lucas Hoang via Unsplash)

There are 153 million active online news consumers in Indian languages, 59 percent of which are rural users.

Mondelez International makes Deepak Iyer as EVP and president, Asia Pacific, Middle East and Africa

Since 2016, Deepak Iyer has successfully led the company’s India business driving sustained double-digit revenue growth, significantly expanded profit margins, strong cash flow generation and the adoption of advanced technologies and use of consumer data.

Deepak Iyer replaces Maurizio Brusadelli, who will leave the company in June to pursue another leadership opportunity.