Month: March 2023

Our women’s cricket team will create icons which will inspire the next generation: RCB chairman Prathmesh Mishra

Responding to Storyboard18's question, cricketer Smriti Mandhana said WPL is the right step in the direction of equal pay for women in sports. “Equal pay was an amazing move by the BCCI, and I would like to thank them for this step. We have witnessed how the IPL for the men’s team has benefited them. I hope that the same luck favors the women’s cricket team too. The Women’s Premier League is starting and is the next big step for the women’s cricket team in India. I hope this leads them in the right direction,” she said. (From left to right: RCB captain Smriti Mandhana, and RCB chairman Prathmesh Mishra)

At the launch of Women’s Premier League (WPL), Royal Challengers Bangalore chairman and chief commercial officer of Diageo India, and RCB’s captain Smriti Mandhana talk about gender inequality and pay disparity between men and women cricketers.

Havas Group India appoints Tarun Jha as Havas Creative India’s chief executive officer

Tarun Jha was leading the marketing and product planning function for the Indian market, setting marketing and communications strategy. (From left to right: Rana Barua, Group chief executive officer, Havas Group India; Tarun Jha, CEO, Havas Creative India)

Previously, Jha held the position of head of marketing at Škoda Auto India, where he spent 15 years including a three year stint in Prague, Czech Republic.

CXO Moves: Google promotes Sapna Chadha, Kotak Mahindra gets a new CMO; Plus, changes at TBWA\India, BBH India, Emami

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Homi Battiwalla, Sapna Chadha, Jayant Kapre and Kavita Nair)

People shuffle at Publicis Worldwide, Diageo India and Samsung India too. Catch all the executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Lenskart’s Peyush Bansal: I’m not a celebrity entrepreneur and I don’t have aspirations to be one

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Lenskart’s co-founder, chief executive and people officer, Peyush Bansal on the brand’s ad campaign featuring Karan Johar, his appearance in the films and the cult of celebrity founders.

Simply Speaking: What is Viral is not always Vital

Brands talk to the rejectors and the ‘passives’ in the same way they talk to their core. The idea is to activate the brand’s worldview in the brains of such folks. It is believed that via mirroring of messages, brands gain traction. (Representative image by Mike Petrucci via Unsplash)

When marketing pundits talk about ‘loyalists’, or ‘the passives’ or ‘detractors’ they are referring to merely a collection of individuals into range based groups. Leaving diehard loyalists aside, there is much eagerness to engage with the middle uncommitted. The recruits all lie in this middle mass is the belief.

Bookstrapping: Unfiltered, The CEO and the Coach by Ana Lueneburger and Saurabh Mukherjea

Ana Lueneburger and Saurabh Mukherjea's brave decision to be transparent can potentially trigger two kinds of reactions. One, why are they stating the obvious? Or two, look how honest they are, says our reviewer. (Image source: Amazon)

This book by Ana Lueneburger and Saurabh Mukherjea genuinely attempts to explain the coaching process end to end. The authors have kept it real and don’t gloss over the details. Bookstrapping Rating: 3.5 stars

How Artificial Intelligence will impact the future of filmmaking

The industry has proposed a streamlined approach with a single-window clearance for multiplex operations, emphasising that audits should not be a prerequisite for obtaining licenses. (Representative image by Jeremy Yap via Unsplash)

Artificial intelligence has many benefits in filmmaking. For one, it allows filmmakers to create more complex and realistic visual effects without the need for expensive sets or equipment. It also enables filmmakers to experiment with new creative ideas that would have been impossible to achieve using traditional filmmaking techniques.

No Additional Data Charges for Watching IPL 2023

After watching an IPL match, the approximately 20 million affluent consumers who typically have unlimited Wi-Fi will still have 100 per cent of their data allowance available. The mass consumers segment, which comprises around 300 million users with daily data plans ranging from 2GB to 3GB, will have 77 per cent of their data remaining per day.

IPL 2023 will be a seamless and convenient experience all thanks to zero data barriers, affordable internet and free streaming on JioCinema

Indian short-form video apps are intimidating competitors for global tech giants: Redseer Strategy Consultants report

Bharatiya Janata Party took the third position with a 15 percent ad volume share. (Representative image by Randy Fath via Unsplash)

Leading Indian short-form video (SFV) players have come close to global players in SFV terms of scale while having similar engagement levels. The Indian SFV market monetisation is at the cusp of a breakout and could potentially be an opportunity of $8-12 billion by 2030.