January 2023 – Page 6

Marketing Trends 2023: Wavemaker India spotlights Big Tech, Apple, Jio, e-commerce, AI

Jio Ads has the potential to emerge as one of the top advertising platforms in the country. Jio could accelerate social commerce and brands could look at potential partnerships. (Representational Image: Jiroe (Matia Rengel) via Unsplash)

Key takeaways from Wavemaker’s India report on potential disruptors that could impact marketing in 2023.

Dentsu Merkle’s Pete Stein: From the standpoint of data and tech, the market in India is rich

Pete Stein says, "AdTech and MarTech will continue to be central to everything Merkle would do. It is what enables the experiences of the connected customers which helps our clients drive towards. If your goal as a business is to build it around the customers and their needs, you cannot achieve that without the right AdTech or MarTech in place."

Pete Stein, president, Merkle Americas spoke on the India market’s potential, top digital marketing trends, and importance of AdTech and MarTech.

The ChatGPT impact: Should marketers and copywriters be worried?

(Representational Image: Omar Flores via Unsplash)

Seasoned creative professional Prathap Suthan writes on what agency life and marketers’ briefs will look like in the ChatGPT era.

Vikram Bahl joins United Breweries as its new CMO

He had stints at GSK Consumer Healthcare India where he was EVP-Marketing and at the Kellogg Company, where he spent almost a decade. (Image courtesy: LinkedIn)

Vikram Bahl was global brand vice-president, Nutrition at Unilever before joining United Breweries as CMO.

ITC adds D2C brand Yoga Bar to its cart

As per the report, factors like rising internet penetration, growth of digital infrastructure, favourable regulatory policies and a conducive cross-border environment will drive the exponential growth in India's B2B online marketplaces. (Representative Image: Bastian Riccardi via Unsplash)

Yoga Bar is ITC’s third investment in a Direct-to-Consumer (D2C) brand.

Women’s IPL: A new playground for brands looking to ride on another cricket property

Major drivers can be brands that are sports-centric, health and hygiene-based, and women-centric, pointed out Arundhuti Dhar, Manager, Campaign Management, ITC Limited. (Image source: BCCI)

Brands are gaining one more playground looking to leverage a cricket property.

Cannes Lions 2023 embeds sustainability across the Lions advertising awards

Since 2015, Cannes Lions has donated nearly 2 million euros through the SDG Lions and Glass: The Lion for Change awards combined, to support vital projects worldwide. (Stills from the ads)

Sustainable Development Goals Lions 2022 entry fees of 226,860 euros are donated to five Lion-winning charities.

Diageo India CEO Hina Nagarajan: I’ve never thought in my professional life that I’m a woman

"I took a go-fast-go-slow-go-fast approach. I was growing fast when I was not married. When I got married and had children, I slowed down a little bit. When my children were a bit grown up and independent, I accelerated my career again. That really helped me," says Diageo India chief Hina Nagarajan

Hina Nagarajan, managing director and CEO of Diageo India, shares her advice for women: focus on results.

Meet the Indian YouTuber who will be covering World Economic Forum at Davos 2023

Indian YouTube star Prajakta Koli is participating in Davos 2023. (Image - Twitter/iammostlysane)

Prajakta Koli, aka ‘Mostly Sane’, will be part of the delegation of YouTube stars that will cover World Economic Forum’s annual meeting at Davos from the inside.

Former Dentsu Creative exec Harsh Shah joins Wunderman Thompson South Asia as chief digital officer

In his new role at Wunderman Thompson South Asia, Harsh Shah will be responsible for accelerating the digital transformation of the group.

Harsh Shah will be based out of Mumbai and will report directly to Shams Jasani, CEO, Wunderman Thompson South Asia.