October 2022 – Page 3

Ecommerce is at a nascent stage and I welcome new players entering the sector: Amazon’s Manish Tiwary

The global ecommerce juggernaut’s VP and country manager for India, Manish Tiwary, on how Amazon plans to unlock growth.

Brain Matters: The one psychology principle every marketing strategist needs to know

Marketers forget the basics. And the most basic of those truths is that everything is what we think it is, and what we have propped up against it, to let our consumer compare it to. (Representational image via Unsplash)

Every business is fundamentally in the business of changing behaviour. Understanding behavioural truths of consumers is the first step to success.

Red Bull owner Dietrich Mateschitz dies at age 78

From Formula One to space jumps, Red Bull does sports marketing like no other brand in the world. Much of the credit for the brand's events and sports ventures lies with its co-founder Dietrich Mateschitz who passed away last week. (Images: Unsplash)

Austrian billionaire and owner of the Red Bull energy drink empire Dietrich Mateschitz passed away at age 78.

Gaming cos eye huge user growth during festive season, T20 World Cup

What Diwali means to the retail and e-commerce industry, T20 World Cup means to the esports and gaming industry. (Representational image via Unsplash)

Gaming and esports firms tap into the clash of cricket and festive season to drive user growth.

From GenZ kids to millennial moms: Why everybody loves AiyyoShraddha

Shraddha Jain manages to stand out amongst content creators with her clean and witty content which transcends demographic and platform boundaries. Her content travels across the world. AiyyoShraddha has over 2,80,000 subscribers on YouTube, almost 6,00,000 followers on Instagram and nearly 60,000 followers on Twitter. And lest we forget, WhatsApp. A good test of virality is when a video lands in group chats as a forward from maa.

Shraddha Jain aka aiyyoshraddha is an internet sensation who seems to appeal to all, a rarity in India’s booming creator universe.

The culture of creativity is under threat: Amer Jaleel

Everyone must understand the simmering discontent that is widespread over ideas being pulled out of one agency’s remit and handed over to another, writes Jaleel. (Representational image via Unsplash)

The chairman of MullenLowe Lintas Group, Amer Jaleel, speaks out on the issue of ownership and against ideas being replicated.

CXO Moves: Mondelez, Rediffusion, Reckitt, WOW, Chtrbox, Tata Cliq

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Biz Moves: Madison Media, BBH, Interactive Avenues, Tonic Worldwide, RepIndia, Story Digital

The big winner this week is GroupM’s MediaCom. The agency won the integrated media mandate for Zound Industries International AB, an electronics manufacturing company. (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

Moti soap and Meera herbal powder – still a popular choice of the masses?

Stills from ads for Moti soap and Meera herbal powder

How traditional brands like Moti soap and Meera herbal powder, whose advertising is limited to festive seasons, find relevance in modern times.

Simply Speaking: BBC at 100 – A hundred years with lessons for all

The BBC remains the world’s largest public service broadcaster with a total staff count of over 22,000, operating in over 70 countries. Its mission, laid down by Royal Charter, is to “act in the public interest,” champion impartiality, and “inform, educate and entertain.” (Image via Unsplash)

The BBC’s global spread, cultural impact and soft-power are undeniable. But the century-old media brand is up against a new world.