October 2022 – Page 4

Bookstrapping: ‘Gautam Adani: Reimagining Business in India and The World’ by R N Bhaskar

Gautam Adani is a product of the Kutch region. There’s the well-known reminder about the cultural profile of Kutchis - they consider education to be less important than starting a business. Most of them would shun being employees. It is common to find extremely well educated Kutchis opting to start their own business rather than join the top echelons of a corporate house

R N bhaskar’s book offers an excellent chronological outline of Gautam Adani’s work and will always have that value. But there is more room for us to hear from Adani in first person. Bookstrapping Rating: 3 stars

From mithais to sexual wellness products: How Diwali gifting ideas are changing

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

This Diwali season, consumers and brands are exploring new age categories for gifting. Does this prove to be a threat to the conventional mithais and chocolates?

Why did Swiggy make a cryptic ad inviting whacky user-generated theories?

The ad spoke more to the tune of each consumer’s memory experience that they associate with brand Swiggy.

Inside view of the making of Swiggy’s bizarre and buzzy Diwali ad campaign which has nothing to do with Diwali.

News versus GECs reach: How does BARC chairman and India’s top media planner see it?

As pr IPG's Shashi Sinha, "A lot of people do not know about another rule that the guidelines from the ministry highlights. The rule says 25 percent of the panel homes shall be rotated every year. The rotation is to be done in such a manner that older panel homes are removed first while maintaining the representativeness of the panel. This rotation is expected to be achieved in a staggered manner by rotating panel homes every month."

Speaking at the NBF conclave, Shashi Sinha referred to the News18 campaign and said it was an interesting way of waking up clients and saying that news can be a reach builder.

Why are advertising agencies hiring gamers?

A few ad agencies are waiting with open arms for gamers to join their ranks. These firms stand to gain from gamers' inside view of what is quickly becoming one of the biggest opportunities for marketers. (Representational image via Unsplash)

As the gaming industry in India grows by leaps, ad agencies are hiring gamers to make their offerings more relevant to today’s clients and audiences.

Privacy controls: Google is giving users more control over online ads

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

Google’s My Ad Center initiative gives users more control over their digital advertising experience, says the Alphabet-owned search giant.

Mast & Meh: Truecaller, Realme, Havells, Milkbasket, Muthoot Finance

Truecaller advertisement that personifies the red button feature in their app which blocks fraud calls, by painting the face red

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Emphasis has shifted to localised themes and games: AIGF’s Roland Landers

The online gaming sector in India has witnessed an exponential growth in the last few years. It has now become more real time and social, and it will further revolutionise the investment trends in India leading to technological advancements, says All India Gaming Federation's Landers. (Representational image via Unsplash)

Roland Landers talks about the need to address ambiguity of perception in gaming, need for regulatory bodies and key gaming trends that dominate the industry.

‘Connected TV HH to grow from 22mn to 40mn households in the next 2 years’

The increasing internet speeds and better access to internet-enabled devices has also aided growth of CTV.

Moonlighting Debate: Do IT brands and ad agencies have similar problems?

Initially, the remarkable number plate garnered admiration from social media users. Later, it was pointed out that the vehicle is assigned to the registrar of the Supreme Court of India and using it is one of the privileges DY Chandrachud enjoys as the CJI. (Representational image via Unsplash)

Low entry-level salary and lack of exposure to upskilling programmes have fuelled the practice of moonlighting in IT and advertising.