Special Coverage – Page 16

Dabur CEO on premiumization | BigBasket Co-founder’s exclusive interview | BMC hoarding policy

Vipul Parekh, Co-founder and CMO of BigBasket

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Former YouTube CEO Susan Wojcicki dies at 56; Wojcicki was Google’s first marketing exec

"Having cancer hasn’t been easy," Wojcicki wrote, "but the most important lesson I have learned is just to focus and enjoy the present."

Susan Wojcicki was battling cancer for two years.

Brand tax explained | Big salary gaps in Indian communications | Meta and Google bend ad rules

From Mahindra & Mahindra, Tata Group to ICICI and HSBC, the issue of charging GST on brands and logos used by subsidiaries is complex, with valid arguments on both sides. But one thing is sure, the practical challenges and unintended consequences of ‘brand tax’ require clear guidelines and careful consideration of the broader economic impact.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

India’s digital dilemma: Balancing growth with gaming governance

Nirupama Soundararajan, Co-Founder and Partner, Policy Consensus Centre

If illegal betting and gambling is brought under the purview of PMLA, authorities would have greater power to investigate financial transactions, trace illicit proceeds, and impose suitable penalties on those involved, writes Nirupama Soundararajan, Co-Founder and Partner, Policy Consensus Centre.

‘Brand Tax’: Experts urge for clear guidelines, say ‘brand subscription fee’ can hinder innovation, growth

The tax department urges conglomerates to charge ‘royalty’ fees from their subsidiaries for use of brand names and logos and subsequently pay 18% goods and services tax (GST) on that. Experts discuss how just is this ‘brand tax’.

Cipla competing in beverages as a category | YouTube keeps watch on Broadcasting Bill | Ascential to acquire Effies

Cipla Health Limited, the maker of Nicotex and Prolyte ORS, surpassed the Rs 1000 crore revenue mark last year

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

India should soon see its first Olympics sponsor

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

The IOC currently has 15 top-tier partners, which collectively paid almost $740 million last year in cash and services, though none from India.

Govt’s new rules for surrogate ads | Prasar Bharati’s OTT updates | Amazon veteran Amit Agarwal to oversee India ops

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Ad spends likely down by 30% for alco-bev brands as govt cracks whip on surrogate ads

With the Department of Consumer Affairs planning to soon release elaborate guidelines on surrogate advertising, experts discuss how the swift shift toward stringent regulations is likely to impact the advertising strategy for alcohol manufacturers as they run the risk of being penalised or facing a ban.