Category: Quantum Brief

MAdtech Point: Data Clean Rooms as the curator in the digital advertising supply chain

With curation, publishers will be able to collaborate with data providers, brands, and retailers in a privacy compliant manner to build PMPs, package their first-party data with inventory from third-party publishers to sell to buyers. (Representative Image: PAN XIAOZHEN via Unsplash)

Curation shifts the power to leverage, back to the publisher from the DSPs and SSPs and rightfully help the publishers take control over not only their data, but also their partners data, including the advertiser. Clean Rooms as the Curator offers five significant commercial advantages, writes Gowthaman Ragothaman.

DailyHunt in talks to acquire homegrown app Koo

Koo gained prominence in 2021 after several ministers endorsed it amid a row between the Indian government and X, which was then known as Twitter.

Mayank Bidawatka, founder, Koo, had announced in September 2023, that Koo was looking for fundraising opportunities or tie-up with a strategic partner, in order to help scale its operations.

RK Swamy Limited to announce price band for upcoming IPO

Ahead of the IPO, the company raised Rs 187.22 crore through its anchor book on March 1. Nippon Life India was the largest institutional investor in the anchor book, picking Rs 50.03 crore worth of shares followed by Aditya Birla Sun Life Insurance Company, which bought Rs 20 crore worth of shares.

The company is the first integrated marketing service group to go public in India.

Elections 2024: Meta’s awareness campaign ‘Know What’s Real’ to tackle misinformation in India

The 'Know What's Real' initiative, spanning eight weeks, is geared towards educating users on identifying and addressing misinformation prevalent on WhatsApp and Instagram. By promoting digital best practices and showcasing available safety tools, Meta hopes to empower its user base in navigating the complex landscape of online information. (Image source: CNBC-TV18)

Meta is also part of the several big tech firms globally who have pledged to help prevent deceptive AI content from interfering with this year’s global elections.

ZEE Entertainment expands the scope of Independent Committee to investigate allegations

The market regulator has highlighted that the allegations in the July 2022 show-cause notice will be subsumed with the findings of the further investigation carried out by SEBI.

The Independent Investigation Committee will be chaired by Justice Satish Chandra and comprise of ZEE’s independent directors, Uttam Prakash Agarwal and P.V.R Murthy.

SC imposes ad ban on Baba Ramdev’s Patanjali Ayurved; slammed for flouting orders against misleading ads

“The entire country is taken for a ride!,” and the government is "sitting with its eyes closed,” Justice Ahsanuddin Amanullah said. (Image source: YouTube)

“The entire country is being taken for a ride” and the government is “sitting with its eyes closed”: The Supreme Court issued a show-cause notice to Patanjali Ayurved for going back on its promise to not make misleading claims in its ads.

India’s leading marketers to meet at Storyboard18 Visionaries – Bengaluru chapter

Through candid conversations and dialogues at the Visionaries' chapters, our industry leaders share their views on how technology, consumer behaviour, and media will reshape the marketing landscape. (From left to right: Hina Nagarajan, managing director and CEO of Diageo India; Britannia’s vice-chairman and managing director, Varun Berry and Dr Rohini Srivathsa, chief technology officer, Microsoft India and South Asia)

After a blockbuster start in Delhi in 2023, the next Visionaries edition in Bengaluru spotlights the power of building enduring brands and accelerating purposeful growth in India’s techade.