Quantum Brief – Page 22

Reliance’s video streaming ambitions to get a boost with Hotstar-JioCinema combine

The merged entity will have a valuation of Rs 70,352 crore ($8.5 billion) on a post-money basis. Reliance Industries will own a controlling stake in the entity and will invest Rs 11,500 crore ($1.4 billion) for its growth strategy. (Image source: Moneycontrol)

Analysts expect the deal to boost Reliance’s position in the country’s fiercely competitive video streaming sector.

Experts decode impact of Reliance-Disney mega $8.5 billion media joint venture

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

Reliance Industries Ltd (RIL) and The Walt Disney Company on Wednesday announced the merger of their India TV and streaming media assets, creating an $8.5 billion or ₹70,000 crore entertainment behemoth with RIL holding a controlling stake with over 63% of the combined entity.

Reliance in talks to launch British fashion label Primark in India

China, which is the largest source country for the label, India stands second in terms of the small to large factories that supply Primark. (mage Source: Unsplash)

The brand has been evaluating the Indian market for the past few years, and is likely to partner Reliance either through joint venture or through licensing.

Hero Vired launches scholarship #EmpowerHer ahead of International Women’s Day

Hero Vired’s #EmpowerHer scholarship aims to address this concerning gender gap in leadership roles, and foster career growth for women to help them break through these barriers. (Image source: CNBCTV18)

15 percent of men hold executive-level positions compared to only 4 percent of women in similar positions

Colgate sets out to impact additional 10 mn children by 2025 via Bright Smiles, Bright Futures®

This collaboration harnesses the combined strengths of Colgate's enduring commitment to social responsibility and IMPAct4Nutrition's expertise, aiming to significantly enhance oral health and nutrition awareness among children.

In a strategic move to further fortify its impact, Colgate has partnered with IMPAct4Nutrition, a knowledge and resource platform on nutrition incubated by UNICEF India.

Karan Johar’s Dharma Cornerstone Agency (DCA) ropes in Orry to strengthen influencer marketing portfolio

In the Storyboard18 interview, Orry didn’t rule out starting his own brand but said it's not an immediate plan. (Image sourced via Instagram - @orry1)

Orry’s decision to join DCA signifies a strategic move towards expanding his influence beyond the digital space.

Storyboard18 Visionaries – Bengaluru chapter: Blockbuster celebration of marketing brilliance

From decades-old organizations to decade-old startups, leaders across a spectrum of companies and industries gathered at the Storyboard18 - Visionaries Bangalore edition on February 28. (From top left: Ramesh Srinivasan, Ishita Grover, Ravi Desai, Pranesh Urs. Bottom left: Shubhranshu Singh and Sumit Virmani)

Over a hundred marketing leaders and CXOs gathered to celebrate leading marketing minds at the Bengaluru chapter of Storyboard18 Visionaries.

Reliance’s Viacom18 signs a binding agreement with The Walt Disney Company

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The agreement, which would see the businesses of Viacom18 and Star India combined, would value it at Rs 70, 352 crore on a post money basis.

Reliance Consumer Products inks partnership with Srilankan beverage brand Elephant House

This move is in alignment with Reliance’s strategy to increase its beverage offerings in a market, which is still dominated by multinational giants Coca-Cola and Pepsi. (Image source: News18)

Elephant House is owned by Ceylon Cold Stores, which is Sri Lanka’s largest listed conglomerate. Beverages like Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade, among others, are marketed under the Elephant House brand.

ASUS launches new campaign with comedian Bhuvan Bam

Bhuvan Bam epitomizes the spirit of gaming, exuding his trademark energy and humor while championing the prowess of the ROG Zephyrus G16.

his campaign aims to ignite the passion of creators and gaming enthusiasts alike, inviting them to explore the potential of gaming with the ASUS ROG Zephyrus G16 – the first gaming laptop in India with an OLED panel.