Quantum Brief – Page 20

Registration of newspapers and periodicals goes online through Press Sewa Portal

The new Press & Registration of Periodicals Act, 2023 comes into force; the old PRB Act, 1867 stands repealed.

Times Group signs JV with Pickleball Asia to start Pickleball World Series

Pickleball is a fusion of tennis, table tennis and badminton (Photo by Joan Azeka on Unsplash)

In the first year, the Pickleball World Series will comprise of 64 players in the individual format and six teams comprising four players each, from the US and the rest of the world, including India.

Only Vimal could leverage the ‘looks of a winner’ to become an undisputed clothing brand

Reliance ventured into the textiles business with the introduction of Vimal in 1975. The brand was named Vimal, after Dhirubhai Ambani's nephew, and son of his elder brother Ramnikbhai Ambani, co-founder of Reliance Industries. The operations of the business were looked after by Dhirubhai's son, Anil. (Image source: Only Vimal website)

It was 1987 when India was witnessing a transformation in the advertising industry. Reliance Industries, the principal sponsor of the Cricket World Cup at the time, rolled out a campaign where the talent of filmmaker Shantanu Sheorey and the onscreen persona of cricketing greats Sir Vivian Richards, Ravi Shastri and Allan Robert Border catapulted Vimal Suitings to become a market leader.

Storyboard18 Visionaries: Top marketers felicitated – Part 3

Storyboard18's Bangalore Chapter of Visionaries had brought together the city's brightest marketing minds, echoing the success of its Delhi debut in 2023.

The country’s top marketers were felicitated at the Bengaluru chapter of Storyboard18 Visionaries.

Storyboard18 Visionaries: Top marketers felicitated – Part 2

Storyboard18's Bangalore Chapter of Visionaries had brought together the city's brightest marketing minds, echoing the success of its Delhi debut in 2023.

The country’s top marketers were felicitated at the Bengaluru chapter of Storyboard18 Visionaries.

Court orders removal of Bloomberg article alleging $241 million discrepancy in company accounts of Zee

The market regulator has highlighted that the allegations in the July 2022 show-cause notice will be subsumed with the findings of the further investigation carried out by SEBI.

ZEE had filed a lawsuit against Bloomberg, arguing that the article contained false and misleading information about the company’s corporate governance and business operations.

NCLT asks Zee to submit response to Sony’s application within a two-week window

The companies will also withdraw the respective Composite Schemes of Arrangement from the NCLT and inform the relevant regulatory authorities.

According to reports, the legal representative for Zee contended that if the maintainability applications are addressed on March 12, Zee would face challenges in filing timely responses.

Google partners with ‘Shakti’ to combat misinformation before general elections

Shakti India Election Fact-Checking Collective is a consortium of news publishers and fact checkers in India.

Noida International Airport gives Laqshya Media Group its advertising contract

The collaboration will provide innovative advertising solutions to brands while ensuring a seamless travel experience for travellers. (Image sourced via CNBC-TV18)

Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.

Why sticky content is gold for media planners

Since sticky content makes users come back to the platform, it helps in retargeting. Retargeting is a popular way of reaching out to repeat visitors of a platform. (Image source: Unsplash)

Since sticky content makes users come back to the platform, it helps in retargeting. Retargeting is a popular way of reaching out to repeat visitors of a platform.