Category: Quantum Brief

Tata Motors’ Safari to Tata Tea’s Jaago Re: Tata’s advertising focussed on nation-building, social consciousness

Over the years, Tata's advertising strategies have adapted to the changing times and technological advancements. Initially relying on traditional methods such as print media and word of mouth, Tata has embraced digital platforms and social media to reach a wider audience and engage with consumers more interactively. (Stills from the ads)

Exploring Tata Group companies’ iconic advertising strategies and their impact on nation-building and social change in India.

Need to step up competition with multinationals: RK Swamy’s Narasimhan Krishnaswamy on Indian ad firms going public

Narasimhan Krishnaswamy, group CEO and wholte-time director said, "We compete with organisations that are publicly listed companies from their respective geographies. If there is a Japanese company like Dentsu, it's listed in Tokyo. Publicis is listed in Paris and WPP is listed in London. American companies are listed in New York. So, they come in with that scale of capital and are able to then compete at a different financial level."

The firm’s top brass spelt out the reasons for going public, deliberated on the evolving landscape, the challenges faced in the past and those that lie ahead.

Zee chairman R Gopalan labels Sony’s unilateral merger termination as ‘premature’ amid good faith negotiations

The market regulator has highlighted that the allegations in the July 2022 show-cause notice will be subsumed with the findings of the further investigation carried out by SEBI.

In a conference call with investors, Gopalan attributed the performance dip since 2020 to Covid and related disruption, macro headwinds like advertisement spending slowdown, and merger related issues.

Ashwini Vaishnaw emphazies the significance of AI advisory, stresses training models for citizen safety and democracy protection

Publishers across board and the Digital News Publishers Association (DNPA) has been in constant dialogue with the Ministry of Electronics and Information Technology to push for introducing changes in the amendment to existing IT rules. (Image source: Moneycontrol)

The minister also clarified that the government’s notice is more of an advisory rather than a regulatory framework.

Tata Motors to demerge commercial vehicles and passenger vehicle businesses into separate listed firms

The demerger will be implemented through an NCLT scheme of arrangement and all shareholders of TML shall continue to have the identical shareholding in both the listed entities, said the carmaker in a stock exchange filing, adding that necessary shareholder, creditor and regulatory approvals could take a further 12-15 months to complete the demerger. (Image source: Unsplash)

The commercial vehicles business and its related investments will be spun in one entity and the passenger vehicles businesses, including EVs, JLR and related investments, in another entity.

Ad agencies under threat from an old enemy – In-housing

“In-house agencies are more efficiency-focused while traditional agencies are more effectiveness-focused. That's what their game is all about,” said Neeraj Sharma, former senior vice president, L&K Saatchi & Saatchi. (Image source: Unsplash)

From Godrej to Zomato, brands across the board are increasing In-house creative capabilities or setting up in-house ad agencies, fuelling an old trend and posing a real threat to the ad agency business.

Nodwin Gaming enters into a strategic partnership with JSW Sports

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The combined strengths of the two are also focused on launching new esports focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.