How it Works – Page 6

Google, Meta, Amazon, Flipkart boost ad revenue by 9% to Rs 60,000 Crore

Google India's ad revenue grew by 11% to Rs 31,221 crore in FY24 from Rs 28,040 crore the previous year.

India’s internet advertising market is among the fastest growing in the world, showing 35.3% growth in 2022.

Radio players increase ad inventory instead of pushing for rate hike to stay afloat

Radio stations reportedly are even airing up to 40 minutes of ads per hour in certain cities just to meet revenue targets. (Image source: Moneycontrol)

Radio players are hoping to manage a 8-10% growth in adex this year amidst many continue to drop ad rates and offer rebates.

Amazon’s ad revenue up 24% to $47B; AI emerges as a key player

During the first 48 hours of Amazon Great Indian Festival 2024, customers got access to over 25,000 new Despite representing only 8.8% of the global digital advertising market, Amazon's burgeoning ad business poses a significant threat to industry leaders Alphabet (27.7%) and Meta (22.8%).

“We’re optimistic that much of this world-changing AI will be built on top of AWS,” says Andy Jassy, Amazon CEO.

Industry leaders discuss India’s road ahead to become net zero by 2030 at Power of Purpose event

India spends 0.6 per cent of its GDP on research and development, which is lower than what most of the industrialised country spend

Apart from the ecological angle, the panellists also discussed inclusion and gender diversity, as well as the steps needed to make India a developed economy.

MeitY’s CERT-In trials anti-deepfake tech to combat AI-driven scams

In December 2023, CERT-In issued an advisory informing citizens about the rising use of AI and deepfake technology by scammers.

Recently, Sunil Bharti Mittal, Chairman of Bharti Enterprises, shared a shocking account of an AI-driven scam that targeted his company.

Diwali 2024: Mumbai property registrations hit Rs 1,081 cr in October

In terms of the number of property registrations, 11,861 homes were registered in the city in October (till 29th) against 9,736 in November 2023. This is a 22% jump this Diwali over last year. (Image source: Moneycontrol)

This is 52% more than last year’s Diwali period (November 2023) when the revenue collected was just Rs 712 crore.

Vivo tops smartphone shipments record in Q3 ’24 due to festive season

Samsung led the market in terms of value with a 23% share, followed by Apple with a 22% share in Q3 2024, according to the Counterpoint’s smartphone tracker report. (Image source: Moneycontrol)

Driven by the ongoing trend of premiumisation, smartphone shipments in India were the highest-ever (up 3% YoY) in Q3 2024, according to Counterpoint’s smartphone tracker report. vivo reclaimed top spot with 19% shipment share, followed by Xiaomi with 17%.

Category: How it Works