How it Works – Page 283

Why e-sports and gaming firms went on an IPL marketing overdrive

As per a February 2022 Deloitte report, the Indian fantasy sports industry base alone grew by over 20 lakh users between May 2021 and June 2021, and this growth can be linked to Phase 1 of IPL that year. (Representative Image via Unsplash)

In a bid to enhance user base and traffic, gaming and esports companies have pumped in a sizable chunk of their annual ad budget into IPL 2022. The companies expect at least 20-30% rise in user base this IPL season.

Just Sports; Some sports have all the luck

The IPL 2023 is scheduled to be played in the country starting this month, from March 31 to May 26. (Representative Image via Unsplash)

Live Sports will determine the course of how mankind consumes content on screens. It will also be a matter of survival for sports to move towards adaptive evolution. Why are some sports adored across the globe whilst others are withering away? What role does the partnership of federation, broadcaster, marketer and fans play? Shubhranshu Singh writes with the cumulative experience of an experienced sports marketer, administrator and sponsor.