Category: How it Works

Healthy India | No-tobacco warning — here’s why the mandatory rule extended to OTT platforms

The Ministry of Health and Family Welfare made the draft announcement on September 13, 2024, seeking to amend the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Rules, 2024. (Representative Image: Mathew MacQuarrie via Unsplash)

The youth, the largest consumers of OTT content, are particularly susceptible to tobacco influence. With a staggering viewership of 658 million in India as of February 2022 and young adults aged 18-24 spending nearly 39 minutes daily on these platforms, the impact of this intervention can be profound, writes Dr. K Madan Gopal.

Brand Blitz Quiz attracts participants from different corners of India; on-boards marquee panelists

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, each round will feature industry experts and celebrity panellists from the business and brand world, infusing excitement with their expertise and insights.

Storyboard18’s first edition of Brand Blitz Quiz has received over 600 registrations from different parts of India including Shillong, Bokaro, Thrissur, Tezpur, Surat, Trichy, among top metros.

Future of e-commerce spending remains positive: Redseer

Retailers pin hopes on festive season to bring positive growth

Consumer spends in the last quarter was robust across online and offline retail, as GMV grew alongside a moderating inflation and rising income levels. The eCommerce spending sentiment for Q2 FY24 remains positive with an ECCI (eCommerce Consumer Confidence Index) of 131 with a minor dip from the previous quarter.

10 crore viewers tune in for Bigg Boss OTT, setting new record for JioCinema

Bigg Boss OTT 3 is co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; with many more identifying opportunities to integrate.

The season clocked close to 3000 crore minutes of watch time, making it the most streamed entertainment property, next only to the IPL.

YouTube announces a long-term vision for medical misinformation policies

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

The streaming platform will streamline dozens of existing medical misinformation guidelines to fall under three categories – prevention, treatment, and denial.

Online gaming platforms face Rs 45,000-crore tax demand

Earlier this month, the Centre filed a special leave petition in the Supreme Court appealing against the Karnataka High Court ruling quashing the tax demand notice of the DGGI imposed on Gameskraft. (Representative Image: Carl Raw via Unsplash)

The Directorate General of GST Intelligence (DGGI) is likely to issue notices to these companies soon.