How it Works – Page 226

OTTs respond to I&B minister’s concerns on content regulation through IAMAI and IDMIF

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

These letters shine a spotlight on ‘Access controls’ or Parental Control as an important aspect of user choice and engagement on platforms.

Broadcasters’ body NBF raises concerns over weekly news ratings suspension, urges MIB intervention

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

The NBF letter urges the ministry to ensure the continuity of ratings that are the only determinant of advertising and revenue.

Disney+ Hotstar loses 12.5 million subscribers in its biggest-ever quarterly drop

According to a report by Bloomberg, the company is in talks with potential buyers for its India streaming and television business, including with billionaire Mukesh Ambani’s Reliance Industries Ltd. (Image source: Moneycontrol)

Disney+ Hotstar’s paid member base plunged to 40.4 million for the quarter, marking the third consecutive subscriber decline at the Disney-owned streaming service.

Bombay High Court dismisses Axis Finance’s plea involving Zee

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

Axis Finance Limited had initially filed a commercial summary suit against ZEEL’s promoter Subhash Chandra amongst others.

How brands are combating inflated numbers by social media influencers

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

Storyboard18 spoke to various stakeholders to understand how brands are addressing the challenge of overstated figures among social media influencers.

TRAI directs DPOs to implement CAS and SMS as per regulation 4A of Telecommunication Services Interconnection Regulations, 2017

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

The certification process would enable the standardisation of CAS and SMS in the systems deployed by distribution platform operators, which would enable access of only subscribed television channels to the subscribers and thereby ensuring a check on piracy.

YouTube turns 15 in India, shares top creator trends

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

YouTube India shared five trends that showcase the impact of Indian creators and fans in shaping the digital video landscape and creator economy in India.

Centre mulling increasing filming incentives for global production, says I&B secretary

Chandra said the government received six to seven applications from producers to film in the country under the incentive scheme but expressed displeasure that the initiative was not known to those in the animation and visual effects industry.

The government unveiled an incentive scheme for audio-visual co-production where the Indian co-producer can claim a cash reimbursement of up to 30 per cent on qualifying expenditure in India, subject to a maximum of Rs 2 crore.

28% GST impact: Mobile Premier League lays off 350 employees

Catz in his call, did not talk about how the business will be brought to a halt. (Representative Image: Tarik Haiga via Unsplash)

The announcement of higher tax rates for online gaming had the industry anticipating a significant financial burden. This move has already led to layoffs, starting with MPL.

Nora Fatehi is promoting sports betting platform on her Insta account

In the past, Storyboard18 has written extensively on offshore sports betting platforms and their rampant marketing initiatives in the country. Chandrima Mitra, partner, DSK Legal, had then explained that considering betting is prohibited in many states in India, advertising of betting is also prohibited. (Image source: News18)

Nora Fatehi’s reward for promoting the platform is its support in her new dance video.