Category: How it Works

Weekly Shorts: How brands can accelerate engagement through paid promotions

Pouring paid media dollars behind influencer content can be your ticket to stand out amid the fierce competition and a way to reach new and untapped audiences. (Representative Image: JJ Ying via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

CCI rules in favor of Subway, royalty and advertising charges not profiteering

The case arose after Microsoft Corporation and its Indian subsidiary filed a suit against Retnec Solutions for trademark infringement, passing off and unfair trade practices under the Trade Marks Act, 1999.

The company collects royalty and advertising charges from its franchisees based on net sales declared by them for selling proprietary products of Subway. The rates of Royalty and Advertising Charges are mutually agreed upon with the franchisees, and Subway has no control over the individual products sold to customers.

MCA probes alleged irregularities in Zee Enterprises as SEBI’s interim order raises concerns

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

SEBI’s interim order had highlighted concerns of bogus book entries and fund siphoning, leading the MCA to probe potential lapses in corporate governance.

Megalodon set ups AI-based production house

The announcement of Megalodon Productions was accompanied by the release of AI concept film teaser video - The Creepdale, masterfully crafted using cutting-edge AI tools.

With the advent of Megalodon Productions, the company now envisions a collaboration with production houses, movie producers, OTT platforms, and brands, revolutionizing the art of storytelling and audience engagement.

Redseer: India will likely have 40 IPO-ready startups by FY25

In contrast to FY21, nearly twice the number of Indian unicorns are on their way to profitability in FY23. (Representative Image: Mika Baumeister via Unsplash)

Indian startups have been focusing on profitability, weathering through macroeconomic headwinds and a funding winter. The result of which the partner at Redseer, Rohan Agarwal says will be a sizable pipeline of IPO-ready companies in the next 5 years.

Explained: What are the GST Council’s tax recommendations for online gaming?

In the letter, Chandra alleged that hasty steps are being taken in the merger process and the SEBI investigations do not bother him as much as the timing of the new notice. (Image via Twitter)

The 51st GST Council meeting on August 2 approved 28% GST on online gaming on full face value, clearing doubts and confusion surrounding the matter.

Zomato Q1 Results: Food aggregator posts first ever profit at Rs 2 cr as delivery margin jumps

Zomato’s shares have been included in the National Stock Exchange’s futures and options (F&O) segment as of November 29, 2024

Zomato Q1 Results: The company had been guiding for profitability before but they have done it a quarter before the specified timeline. CFO Akshant Goyal expects its business to remain profitable going forward. “We believe we will continue to deliver 40 percent+ YoY topline (Adjusted Revenue) growth for at least the next couple of years.”

Dabur Q1 results: Net profit up 5.3 percent to Rs 464 cr

Dabur India's net profit also witnessed a decline of 17 percent to Rs 425 crore YoY

Dabur’s international business reported a 20.6 percent growth in constant currency terms. The Turkey business reported a 51.2 percent growth, while the Egypt business grew by 45.7 percent, Sub-Saharan Africa by 13 percent and MENA by 10.2 percent.