How it Works – Page 224

ASCI unveils ASCI Academy for more responsible and progressive campaigns

(From L to R: Manisha Kapoor, CEO and Secretary General, ASCI and NS Rajan, Chairman, ASCI)

ASCI Academy will train current and future industry managers, undertake research on emerging areas of consumer concerns, and, educate consumers through structured educational programmes and marquee events.

Reliance AGM: Mukesh Ambani says, Jio promises AI to everyone, everywhere

A seismic shift in content consumption patterns was evident as more individuals chose digital devices over linear television to experience the IPL. The IPL's final match captured the attention of over 12 crore people, peaking at a concurrency of 3.2 crore, firmly cementing its status as a globally watched digital spectacle. (Image source: Moneycontrol)

Catch key updates from Reliance Industries’ 46th Annual General Meeting (AGM).

Reliance AGM: Reliance Retail IPO date to new launches and acquisitions, here are key things to track

During the year, Reliance Retail entered into the beauty segment by launching the “Tira” digital platform and opening its flagship store in Mumbai. The business also expanded its product basket through acquisitions and partnerships at both local and global levels like Metro, Campa Cola, GAP, Pret A Manger, Lotus, Sosyo, Maliban, and Toffeeman among others. (Image source: Moneycontrol)

Reliance Retail AGM: Among key things to track at the Reliance Industries AGM this year will be the performance of brands acquired by the retail arm and any announcements regarding new launches, expansion and acquisitions.

CNN-News18 No.1 for over a year with 35.3% market share

On the digital front, CNN-News18 has captured a whopping 1.4 billion views on YouTube, surpassing Times Now which had 795 million views. On Facebook too, CNN-News18 had 787 million views, as compared to 731 million views of Times Now. (Image source: YouTube)

In the 15+ TG (considered as the core segment by advertisers for media planning), CNN-News18 has maintained its top position by capturing 34.6 percent market share.

AI and tech poised to revolutionize India’s creator economy

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

A tech charged ecosystem that consolidates community engagement, content management and monetization will allow creators to push boundaries and imagine the unimaginable.

Fact-check: Is Reynolds really discontinuing its iconic 045 ball pen?

The Reynolds 045 fine carbure pen will still be available in the market, and the company has no plans of discontinuing it. (Image source: Moneycontrol)

’90s kids’ were left disheartened after a viral social media post suggested that Reynolds is discontinuing its iconic ball pen, the 045.

Goenkas move SAT against SEBI’s confirmatory order

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

Punit Goenka argued that such an order before the investigation’s completion was unjust, seeking an interim stay and the quashing of the SEBI order.

Weekly Shorts: Tap the right holiday influencers during festive and winter season

The SFV market has generated $95–100 million in FY24 (Representative Image: Toni Hukkanen via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Explained: Trademark infringement in Google Ads, keywords and policies

DRS Logistics complained that Google’s use of its trademark as a keyword was diverting users to rival websites. The Ads Trademarks policy is in compliance with the Indian Trademarks Act (TM Act) and does not amount to infringement of trademarks. This has been upheld by the recent Division Bench decision of the Delhi High Court.

Akshay Kumar leads celebrity endorsements in H1 2023 with 31 hours daily visibility: TAM

Akshay Kumar was the most visible star in the first half of 2024, with an average visibility of 22 hours per day across all channels, according to the TAM AdEx report.

As per TAM, celebrity endorsements saw a 21 percent growth in share during Jan-June ’22, and an 11 percent growth in share during the same period in 2023.