How it Works – Page 210

Influencer marketing to exceed $30 billion in 2023; India second fastest growing market in 2022

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Influencer spend was driven by factors like an increase in time spent on social media by millennials and Gen Z, as well as an increase in the number of influencers, a majority of them nanoinfluencers.

Online gaming companies to lessen spend during ICC Men’s Cricket World Cup amidst 28 percent GST

The number of employees in the 'Online Gaming' industry has grown at a CAGR of 97.5% from 2018 to 2023 in India.

On July 11, the GST Council decided to impose 28 percent tax for online gaming. On August 2, Finance Minister Nirmala Sitharaman clarified that the 28 percent tax will take place from October 1.

Pernod Ricard faces CCI probe

The brand and the retailers entered into a ‘Royal Stag Agreement’ to make sure that the brand got 70 percent share of shelf space, a media report cites. (Image source: Moneycontrol)

The domestic drinks brand Radico Khaitan alleged that Pernod Ricard India colluded or conspired with the retailers in Telangana of offering them ‘additional discounts and benefits’ if priority and favouritism was given to Royal whisky brand over 8PM whisky brand.

Delhi High Court passes order to protect Anil Kapoor from illegal use of his name, image and persona

Junglee Poker is a poker gaming app by Junglee Games India Pvt. Ltd.

The court pointed out that Generative AI and Machine Learning are enabling misuse of a celebrity’s persona in the online world.

South movie goers visit cinema 32 times per year on average: GroupM report

Rajinikanth's Jailer' ranks as the second-fastest Tamil film to amass an astonishing Rs 550 crore worldwide at the box office. (Image sourced from Moneycontrol)

8 out of 10 South Cinema audience visit a theatre at least once a month, which is twice the national average.

Google begins automatic migration from Universal Analytics to Google Analytics 4

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

Since July 1, Google has been replacing Universal Analytics with Google Analytics 4, its upgraded version. And, since that date, the properties of Universal Analytics stopped processing data.

Delhi High Court denies PepsiCo’s injunction request against Parle Agro

Pepsico said that the convenient foods and beverages unit volumes recorded "high single-digit" growth in India in Q3 2024

PepsiCo filed the injunction against Parle Agro for the use of the tagline “Be The Fizz. For The Bold” for their juice-based beverage B Fizz.

VDO.AI launches Dexter to leverage Generative AI algorithms

Dexter effortlessly integrates into existing marketing strategies, making it accessible and adaptable for brands of all sizes.(Representative Image: Hitesh Choudhary via Unsplash)

Dexter leverages the capabilities of Gen AI algorithms to empower brands with the ability to craft deeply personalized, contextually relevant, and visually stunning content.

Festive season: 84 percent Indians planning to expand budgets this season

Vasuta Agarwal says that women are also prioritizing themselves on top of their shopping list while making festive purchases. It is a significant cultural shift that sees self-love gaining importance.

InMobi’s Vasuta Agarwal shares insights on how brands can spark conversations in the festive season .

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.