Category: How it Works

Elevating brand storytelling in H2 2023: A marketer’s manifesto

Married with personalisation, conversational marketing adds delight to a customer’s experience cycle with any brand today, and is fast emerging as a competitive differentiator. (Representative image by Rita Morias via Unsplash)

Whether brands are seizing the festive fervour, embracing digital innovations or championing sustainability, the trail to leadership in India’s dynamic marketing arena is paved by agility and consumer-centricity

ICC to launch vertical video production at Men’s Cricket World Cup

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

The ICC’s vertical feed will be a first-of-its-kind coverage for the sport across all 48 World Cup matches. The technology will provide fans with an easier and more intuitive viewing experience on mobile phones that allows them to consume content on-the-go in the most convenient handheld position.

BoAt, BookMyShow and now ShareChat’s Moj: Brands turn their back on Shubh

In the post, Shubhneet Singh shared the image of a distorted India which did not include Jammu and Kashmir, and Punjab. The post read, “Pray for Punjab”. This led to immediate criticism and allegations of his support for the Khalistani movement. The next step was, he deleted the map, and what only read was “Pray for Punjab”. (Image source: News18)

The short-video sharing platform Moj, which is owned by ShareChat has now completely eliminated his music playlist from the platform.

Fun facts about 007, Pierce Brosnan, and Daniel Craig’s swimsuit

So, up until Golden Eye, James Bond did not sport just one watch brand but was seen sporting many brands including the likes of Rolex among others.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about 007, James Bond.

Zomato rolls out ‘Tips for the kitchen staff’ feature

The entire tip amount will be credited to restaurants (after any tax deductions, if applicable) for distribution among their staff. To be included in the program, restaurant management will be required to sign a pledge to distribute the entire amount among the staff. (Image source: Moneycontrol)

The feature will enable customers to express their gratitude to the restaurant’s kitchen staff.

YouTube suspends the monetization plan of Russell Brand’s channel

This also leads to the prevention of advertisements being played alongside his videos, where he has a follower count of 6.61 million subscribers on his YouTube channel. (Representative Image: Alexander Shatov via Unsplash, Russell Brand via X)

The move comes after the 48-year-old comedian and actor has been accused of rape, assault and emotional abuse.

D2C brands borrow Rs. 243 crore to meet early ‘end of season sale’ frenzy: Instamojo report

It also highlights that product displays must comply with regulations and guidelines such as those from FSSAI, Legal Metrology Rules, and ASCI.

Sachet Loans saw a peak during the pandemic with businesses borrowing a total of INR 252 crores during the 2020-21 period. However, with the growing number of end of season sales, the demand for these sachet loans seem to have persisted.

Age limit should be imposed for usage of social media: Karnataka HC

The counsel of the microblogging platform argued that the ministry had not informed the users about blocking their tweets and accounts and the platform was forbidden from informing them. (Representative Image: Austin Distel via Unsplash)

The High Court observed that ‘children may be 17 or 18 but do they have the maturity to judge what is or is not in the interest of the nation?’