How it Works – Page 13

TRAI urges for structured regulatory regime for OTTs

Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TRAI), currently is the Vice Chairman of South Asian Telecommunication Regulators' Council (SATRC).

Telecom Regulatory Authority of India (TRAI) chairman Anil Kumar Lahoti says OTTs should be subject to structured regulations as regulatory issues have been raised by law enforcement agencies and traditional communications providers.

Return to Retro: Brands are singing same old song to inject nostalgia

Nostalgia is a powerful route because it relies on sensory stimuli like taste and touch to trigger emotional associations with a past— which is often idealised by consumers, say experts. (Stills from the ads)

From reviving old logos and jingles to repurposing old insights, nostalgia is becoming an important peg for brands in storytelling these days— but is GenZ impressed? Experts doubt.

HUL challenges Rs 962-crore tax demand for Rs 3,000-crore GSK deal

HUL completed the merger of GSK Consumer Healthcare with itself, and acquired Horlicks brand for India from GSK for Rs 3,045 crore, in April 2020.(Image source: Moneycontrol)

Hindustan Unilever Limited (HUL) has filed an appeal with the Commissioner of Income Tax to challenge the Rs 962 crore tax demand related to its acquisition of the ‘Horlicks’ brand from GlaxoSmithKline (GSK).

MSDE partners with Meta to launch AI Assistant and VR Centers

The partnership on AI assistant aims to streamline information access, improve learning outcomes and provide students with seamless support through an intuitive digital interface. (Photo: PIB)

According to the ministry, an AI-chatbot powered by Meta’s open-source Llama model will be developed under this partnership, which will enhance the learner experience on the Skill India Digital (SID) Portal.

Union Minister Pralhad Joshi: Awareness about standards essential for empowering consumers

The minister announced the launch of the BIS Care App 3.0, designed to help users verify the authenticity of BIS-certified products and hallmarked jewelry. (Photo: PIB)

As the fifth largest economy globally, India must focus on enhancing standards, which serve as the foundation for safety, quality, and trust in products and services.

Meta to face lawsuit for social media addiction among teens

The judge also rejected motions by Meta, ByteDance's TikTok, Google parent Alphabet's YouTube and Snap's SnapChat to dismiss related personal injury lawsuits by individual plaintiffs.

A federal judge in California allowed the states to sue Meta for social media addiction among teens.

Corporate gifting booms: Brands shift toward personalization, sustainability, premium experiences

Corporate gifting has proven to be a powerful tool for strengthening relationships with clients, partners, and employees while also driving growth

Companies are strategically choosing gifts that align with their values and resonate with their audience, ensuring each gesture leaves a lasting impression

CCPA issues guidelines against greenwashing, misleading environmental claims

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

Consumer Affairs Secretary Nidhi Khare says that Central Consumer Protection Authority (CCPA) may initiate individual or class actions if investigations indicate violations of the Consumer Protection Act, greenwashing guidelines, and other relevant rules.

India’s sustainable food systems: A global model for environmental resilience

Image: Via Unsplash

India’s traditional diet and millet-based initiatives are setting a global example for sustainable food production, highlighting the need for eco-friendly consumption patterns.

MIB to conduct E-auctions for FM Radio Channels, reserve price set at Rs 784.87 Crore

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

The ministry has now invited applications from prospective bidders who meet the eligibility criteria to submit their applications for auction participation. The deadline for application submission is November 18, 2024.