Category: How it Works

Microsoft expands AI-powered security with new Security Copilot agents

Microsoft has collaborated with cybersecurity partners to introduce five additional AI security agents. (Photo: Microsoft blogpost)

Microsoft had launched Security Copilot a year ago to help security teams detect, investigate, and respond to threats more efficiently. Now, with the growing complexity of cyberattacks, such as 7,000 password attacks per second, Microsoft has introduced AI agents to enhance cyber defenses.

SEBI mandates identity verification for intermediaries advertising on social media

Referencing a study conducted by Social Media Matters, the petition highlighted that a significant number of young users spend over five hours a day on social media, engaging with content designed to induce addictive behaviours.

SEBI’s directive follows a surge in scams conducted via YouTube, Facebook, Instagram, WhatsApp, X, Telegram, and the Google Play Store, where scammers lure investors with false promises and deceptive content.

The Silicon Valleys of the World: Global tech hubs shaping the future

Over time, as the tech industry expanded globally, cities across the world have adopted the "Silicon Valley" moniker to reflect their ambition to become major technology hubs. (Image: LinkedIn)

Silicon Valley, located in the South San Francisco Bay Area of California, is the world’s most renowned technology hub. Here’s a roundup of the most notable regions that have earned the nickname in their respective parts of the world.

Reddit becomes a big draw for brands, cornering 10% of digital ad spends

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

An increasing number of brands are directing their advertising budgets to Reddit to reach its highly engaged user base. However, experts caution that Reddit users’ strong preference for anonymity often leads to boundary-pushing discussions, posing potential risks to brand reputation.

40% of couples spend over 7.5 Lakhs on wedding venues: Report

Wedding venue costs have risen significantly, with the average cost of a wedding venue now around 6 lakhs. (Image: aenl-weddings-godhydmIwgc via Unsplash)

A significant shift has been noted in generational preferences, with 62% of couples now belonging to Gen Z, an increase of 49% compared to the previous year. Meanwhile, Millennials make up 30% of couples getting married, although this demographic has seen a decrease of 54% compared to last year.

Kunal Kamra row: Maha CM Devendra Fadnavis slams comedian over “gaddar” jibe at Eknath Shinde

Maharashtra Chief Minister Devendra Fadnavis has called for an apology after stand-up comedian Kunal Kamra branded Maharashtra Deputy Chief Minister Eknath Shinde a "gaddar" during a live performance in Mumbai.

Maharashtra CM Devendra Fadnavis responded strongly to Kamra’s comments, emphasizing that while the right to comedy is protected, it should not cross the line into defamation.

Mumbai’s Indie Habitat center shuts down after Kunal Kamra row

The case stems from a performance earlier this year, where Kamra allegedly mocked Shinde by altering a popular Hindi song from the film Dil To Pagal Hai, using the term "gaddar" in reference to the Maharashtra leader.

The controversial video involving comedian Kunal Kamra and his jibe at Maharashtra Deputy Chief Minister Eknath Shinde has led to violence at the Habitat Studio, resulting in a temporary closure.

Coca-Cola’s James Quincey on AI’s human face problem in marketing

Looking forward, Quincey anticipates a breakthrough in AI's ability to create realistic human faces, which, combined with cost-effective production, will revolutionize marketing. However, he cautioned against over-reliance on AI-generated ads, warning that excessive consumer targeting could lead to annoyance.

Quincey admitted the company initially lacked clear strategies for generative AI, but embraced it to avoid stagnation.