Digital – Page 36 – storyboard18

Most Valuable Brands: Zomato fastest riser, 100% growth in brand value in Kantar’s BrandZ report

Zomato (at number 31 with a brand value of $3.5 bn) is this year’s fastest riser with 100% growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year, according to the Kantar BrandZ report.

TCS remains the country’s most valuable brand for the third straight year in the new Kantar BrandZ report. Soumya Mohanty, MD & CCO and Deepender Rana, Executive MD at Kantar tell Storyboard18 how Indian brands lag in creating meaningful differences & building long-term brand equity versus global counterparts.

Breaking: Major IPTV piracy ring busted following Disney Star complaint

Star India's standalone net profit was Rs 1,465 crore in FY 23

The complaint states that the rogue operator charged Rs 5,750 for the box and Rs 2,300 for access to the application.

AVGC sector applauds govt nod for NCoE, projects $26 billion growth by 2030

The Federation of Indian Chambers of Commerce and Industry (FICCI) and the Confederation of Indian Industry (CII), representing industry bodies, will collaborate with the government in setting up the proposed Institute of Immersive Creators (IIIC).

This initiative aims to position India as a content hub, providing state-of-the-art content to enhance India’s global soft power and draw foreign investments into the media and entertainment sector.

Google wins court case against $1.66 billion EU antitrust fine

The EU's General Court said it was throwing out the 2019 penalty imposed by the European Commission

Regulators had alleged that Google — as a dominant online ad broker — illegally prevented rivals such as Yahoo Inc. and Microsoft Corp. from placing ads on third-party websites.

Instagram moves to protect teens with default private accounts amid criticism

Meta rolls out new safety measures for teens on Instagram as legal and public pressure mounts over social media’s impact on youth mental health.

Schbang acquires Dutch design agency Addikt to form combined entity with turnover Rs 300 cr

Schbang currently has over 150 brands on retainer and is looking to add 12 more brands by the end of FY25. The agency plans to also foray into Africa and the Middle East, apart from strengthening its presence in Europe with AddiktSchbang.

Schbang has acquired 50% of the shares of Amsterdam-based design agency Addikt to form ‘AddiktSchbang’- with a combination of call-and-put options and an aim to work together for the next 10 years.

GroupM predicts record festive growth for TV, Digital and OOH

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia says TV and Print are expected to grow at high single digits, driven by investments in non-fiction programming on TV and impactful formats in Print.

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia expects digital media to grow between 15-20% this festive season, and out-of-home (OOH) advertising to see healthy double-digit growth.

Prasar Bharati’s OTT launch date pushed to October 3: Exclusive

Prasar Bharati has extended deadline indefinitely till further orders.

The launch was earlier scheduled for September 15, which is now pushed to October amidst the growing concerns from select broadcasters and streaming platforms.

EXCLUSIVE: Now ONDC to boost Real Money Gaming industry

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

The unicorns that have signed Letter of Intent (LoI) to partner with ONDC include likes of Zerodha, EaseMyTrip, Pristyn Care, Cars24, Physics Wallah, PolicyBazaar, OfBusiness, Livspace and GlobalBees.