Digital – Page 35 – storyboard18

India’s coffee exports hit $1.29 Billion as global and domestic demand soars

In the first half of January 2025 India exported over 9,300 tonnes of coffee with top buyers including Italy, Belgium, and Russia.

Modi, a master marketer: Martin Sorrell praises India’s strong global presence

Martin Sorrell, executive chairman, S4 Capital has said Indian Prime Minister Narendra Modi understands branding and is a great ad man

Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.

BBC Studios considers exiting India content production amid tough market conditions

Industry experts note that as broadcasters and OTT platforms tighten their budgets and focus on profitability, the number of projects being greenlit has declined.

Instagram unveils ‘Edits’: A new video editing app for creators

Meta stated that the feature is part of its ongoing effort to incorporate AI into various areas of its platforms, including comments, feeds, groups, and search.

The announcement comes amidst growing uncertainty surrounding ByteDance-owned platforms, with both TikTok and CapCut experiencing outages recently.

BCCI invites proposals for Stadium Signage Rights and Management for major cricket events, including IPL and WPL

Opportunity for established entities to bid for exclusive stadium signage rights at premier cricket events.

MIB’s Ashwini Vaishnaw to participate in WEF 2025 in Davos; ‘World is keen to understand India’s digital transformation’

Highlighting the sector's growth, Vaishnaw noted that the media and entertainment (M&E) industry expanded by over 8% in 2023, with 70% of this growth attributed to new media.

India’s groundbreaking digital infrastructure, a cornerstone of its Digital India initiative, has emerged as a global model for harnessing technology to foster inclusive development.

Over 25% audience of Indian titles on Prime Video comes from outside India: Sonal Kabi

Sonal Kabi, Director & Head of Marketing, Prime Video, India, spoke about the fact that with localisation, Indian content has actually gained fans worldwide, and over 25 percent audience of Indian titles on Prime Video comes from outside India.

Sonal Kabi, Director & Head of Marketing, Prime Video, India, delved into various aspects of story selection and marketing innovation in streaming, while highlighting Prime Video’s role in taking Indian stories to global audiences.

Next wave of digital growth in rural India, 1 billion people to have smartphones

Expanding on his point about the digital empowerment of rural India, Rajesh Magow said, “We would have one billion people on smartphones. It will cover a lot of the rural population, open up many avenues for them, and generate employment.