Category: Digital

Gen Z leads consumer spending in India’s youthful market: Dentsu-PhonePe Report

The millennial and Gen Z cohorts, in particular, are influencing market dynamics, creating a highly tech-savvy and trend-driven environment.

India’s demographic diversity is reshaping the consumer landscape, with Gen Z driving trends in food, beverages, and retail, while Gen X focuses on financial services, healthcare, and agriculture, according to a new report by Dentsu and PhonePe.

AI/ML demand forecasting is now a way of life for us: Colgate CEO

Discover how leading with purpose can spark innovation that resonates with both customers and employees, creating deeper connections and sustainable market growth.

Colgate’s CEO shared four pillars of strategies– first pillar is the growth of the oral category, the second is premiumization, and the third is to lead growth in toothbrushes and devices. And the last one is to diversify personal care business

Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature

An analyst in the IoT space added, “The premiumization trend in the country has reduced the effectiveness of ‘spray and pray’ advertising on digital formats.

YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.

Amagi acquires Argoid AI to accelerate AI-driven innovation in the M&E industry

Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join the Amagi team.

By integrating Argoid AI’s algorithms into Amagi’s existing platform, this acquisition will boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale.

Apple faces new lawsuit over alleged surveillance and restrictions on employee speech

The Apple Store app brings a wide array of features designed to streamline the shopping experience. It includes dedicated tabs to explore the latest Apple products, accessories, and services.

Apple is accused of illegally monitoring employees’ personal devices and restricting discussions on pay and working conditions, with a new lawsuit filed in California.

Bill Gates’ ‘laboratory’ comment sparks controversy in India

In his new memoir, Source Code, Bill Gates shared how he regularly worked 80-hour weeks, coding software and worrying that any mistake could threaten Microsoft’s position in the booming personal computer market.

Bill Gates’ choice of words has quickly provoked criticism, with many accusing him of viewing India as nothing more than a testing ground for global projects.