Category: Brand Marketing

Licious acquires My Chicken and More for Rs 200 crore in strategic expansion move

In terms of competition, Licious primarily faces competition from Amazon-backed FreshToHome, which has raised around $290 million.

Bengaluru-based meat and seafood startup Licious, backed by Temasek, has made a strategic move to acquire My Chicken and More for Rs 150-200 crore, enhancing its offline presence in the competitive meat market. This acquisition is a key part of Licious’s strategy to tap into the growing customer base that prefers physical stores.

CCPA directs Ola to offer consumer choice in refund mode and enhance transparency

The CCPA’s notice, issued in response to allegations of service deficiencies and potential consumer rights violations, followed a flood of complaints on the National Consumer Helpline related to service delays and refund issues.

New consumer-centric changes include the option of refunds via bank accounts or coupons and improved transparency in Auto ride invoicing.

Breaking: Rainmaker Consults bags Jamba’s media and creative mandate

Rainmaker Consults, which will be handling Jamba's PR, creative and media mandate (both on digital and traditional channels), is a strategic PR and marketing communications agency based in Mumbai.

The American quick-service restaurant debuted in the Indian market this week. Rainmaker Consults services brands like ITC, Courtyard by Marriott, Neuma and One8 Commune.

News18 Green Ribbon Champions 2024 Celebrates India’s Environmental Visionaries

The event also celebrated outstanding achievements in sustainability, with Karnataka Soaps & Detergents Ltd being recognized for the Green Eco-friendly Initiative, NTPC (Bongaigaon) as the Sustainability Champion of North-East India, and REC Limited honoured for Excellence in Green Financing.

This year’s event highlighted critical discussions on India’s environmental strategy, showcasing its role as a climate leader in the global South through contributions from experts like Akhilesh Singh (NTPC), Hisham Mundol (Environmental Defense Fund), and Saurabh Kumar (Global Energy Alliance for People and Planet).

Samsung and Apple lead India’s festive smartphone sales surge

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

The first wave of the 2024 festive season saw smartphone sales hit $3 billion, with deep discounts and aggressive marketing strategies propelling Samsung and Apple to the forefront of consumer demand.

Mamaearth partners with Meesho to expand reach in Tier 3 and beyond markets

With the rise of e-commerce in these regions, Mamaearth is set to leverage Meesho's vast network to enhance its presence and cater to the needs of a growing customer base.

The collaboration aims to boost accessibility of premium, natural personal care products in underserved regions, targeting a significant growth trajectory over the next year.