Category: Brand Marketing

Mother Dairy signs up as official ‘Dairy Partner’ for Pro Kabaddi League 2024

The 2024 Season will feature a total of 12 teams competing for this year’s title. The league is scheduled to kickstart from October 18, 2024, with series of matches in Hyderabad, followed by Noida and Pune. (Image source: Agro Spectrum India)

As part of this collaboration, Mother Dairy will be actively involved throughout the season, engaging with fans and consumers through various initiatives and promotional activities.

‘It’s Hyundai, Like Sunday’: A Super Bowl lesson in pronunciation

In the ad, actor Jeff Bridges introduced audiences to the Hyundai Genesis, which had then been crowned the 2009 North American Car of the Year. (Image source: YouTube)

Hyundai’s ads voiced by actor Jeff Bridges tackled the all-too-common mispronunciation of the brand. With a catchy twist, it clarified that it’s “Hyundai, as in Sunday”.

Back to traditions: Dry fruit, the evergreen choice for gifting in festive seasons

Vimmi Sud, Director at VSD Foods Private Limited

Vimmi Sud, Director at VS Dryfruit Mart told Storyboard18 told Storyboard18 that corporates also prefer gifting products that are both healthy and wholesome. She added that companies look at options like mithai (sweets) and chocolates but eventually land on tried, tested and traditional options for gifting

Have banks lost the customer-service plot?

According to report by Accenture, 36 per cent of banking customers who fell victim to cybercrime reported a loss of trust in their bank. Among these customers, 65 per cent expressed willingness to switch to another financial institution. (Image source: Moneycontrol)

Is it a wake-up call for banks as cyber scams and frauds are at an all-time high?

Mahindra Logistics unveils its new brand identity

Rampraveen Swaminathan, CEO & MD, Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to- end logistics solutions for our customers."

It symbolizes the company’s deep association with customers, focussing on building customised solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.