Brand Marketing – Page 89

CCI approves Patanjali Foods’ Rs 1,100 crore acquisition of Patanjali Ayurved’s home and personal care business

The acquisition of Patanjali Ayurved's HPC division comes as part of Patanjali Foods' broader vision to expand into FMCG and fast-moving health goods.

The Competition Commission of India (CCI) has greenlit Patanjali Foods’ acquisition of Patanjali Ayurved’s non-food business, marking a significant step towards expanding its FMCG portfolio.

Emami anticipates 4-5x sales growth through quick commerce in 2 years

Emami remains optimistic about strong sales during the upcoming festive period

While discussing quick commerce, Agarwal noted that FMCG companies are experiencing extremely rapid growth in this channel.

Honasa Consumer’s Anuja Mishra on influencer marketing, customer expectations and more

Anuja Mishra began her career as a summer intern at Reckitt Benckiser, and then moved to Nestle as a national account manager.

Anuja Mishra, EVP & CMO, Honasa Consumer talks about the company’s growing focus on offline retail and the growing significance of quick commerce in tandem with its online presence. She further discusses the discontinuation of Ayuga and Momspresso and how value continues to drive growth for Honasa Consumer.

Godrej Consumer expects modest Q2 growth amid high input costs, challenging conditions

GCPL's ad spend increases by 5.32% in Q3

Godrej Consumer Products stated that it will remain focused on three key areas in the current fiscal year- high single-digit Standalone underlying volume growth (UVG); high-single digit Indonesia UVG and mid-teens consolidated EBITDA

American QSR Jamba to debut in Mumbai

Jamba began its journey in 1990 to serve customers products that support a healthier lifestyle. (Image source: Go To Foods)

The initial phase will see the opening of stores in major metropolitan cities, including Mumbai, Delhi, Bengaluru, and Hyderabad. This strategic approach will allow Jamba to establish a presence in key markets and reach a wide range of consumers.

Bharti Airtel and Nokia collaborate to launch ‘Green 5G’

The project will focus on enhancing energy efficiency across Airtel's extensive 4G/5G Radio Access Network

The initiative is aimed at introducing energy-efficient solutions and practices to Airtel’s mobile network.

Consumer rights body issues showcause notice to Ola Electric for ‘deficiency in service’

The Roadster series offers a compact design and a modular platform that delivers improved performance, efficiency and reliability in all riding conditions.

The company has been given 15 days to respond to the CCPA’s showcause notice, addressing the concerns raised about service issues and related matters.

Purpose articulates the why of your existence, says Infosys Global CMO

In addition to technological advancements, Sumit Virmani touched on the increasing importance of purpose-driven marketing. He acknowledged the debate around "purpose versus performance" but dismissed it as a false dichotomy. According to Virmani, the real challenge for marketers lies in integrating both purpose and performance into their strategies.

Sumit Virmani, Executive Vice President and Global Chief Marketing Officer at Infosys, on the power of Purpose, the advance of AI and the biggest disruptions reshaping how businesses and brands are built.

Blinkit introduces GSTIN feature for business purchases

Notably, Blinkit had recently introduced a 10-minute ambulance service in Gurugram to exemplify rapid emergency healthcare at the doorstep.

New GST functionality to enhance Blinkit’s value proposition for business customers making high-value purchases.

Zerodha’s Nikhil Kamath becomes franchise team owner for Global e-Cricket Premier League

Nikhil Kamath, co-founder of Zerodha

Nikhil Kamath along with Ankit Nagori, Prashant Prakash will serve as joint team owners of the Bengaluru franchise.