Category: Brand Makers

Is the honeymoon over?: Why marketing vets & startups often break up early

For marketers, besides the fast pace, relative lack of structure, and the rapidly shifting sands of some startups, they often have to contend with more-than-anticipated funding and people  constraints, said leadership advisor Gauri Padmanabhan. (Image Source: Unsplash)

In the startup world, agility is often valued over pedigree. And even the most celebrated resumes can be tested by the unforgiving pace of innovation, leadership temperaments or circumstances and controversies.

ICC men’s Cricket Committee re-appoints Sourav Ganguly as its Chairperson

In 2024, Ganguly was named as Director of Cricket for JSW Sports. In his role, Ganguly would spearhead all cricketing properties owned by JSW Sports, including the Delhi Capitals Men’s IPL and Women’s WPL teams, and the Pretoria Capitals that plays in the SA20 League in South Africa. (Image Source: Cricket Country)

In 2021, Sourav Ganguly had first been appointed as the committee’s chairperson, replacing former cricketer and coach Anil Kumble who had served for a period of three years.

Apple dodges tariff fallout for now, as Donald Trump grants temporary reprieve

Apple took the #1 spot in Q1 2025, despite the challenges faced in its biggest markets.

America’s proposed tariffs had raised alarms within Apple Inc’s operations, finance and marketing divisions, particularly as production timelines for the next iPhone, expected to be largely made in China, tightened.

Bookstrapping: T.J. Power’s “The Dose Effect”

"The author highlights that our brain is a survival expert. Therefore, understanding brain chemistry is the key. It empowers us to comprehend the biological basis of our thoughts, emotions, and behaviors. This knowledge can lead to more effective treatments for mental health disorders and foster a greater appreciation for the intricate and delicate balance that governs our inner world," Reeta Ramamurthy Gupta highlighted in her review. (Image Source: Amazon)

Reeta Ramamurthy Gupta highlights that reading T.J. Power’s “The Dose Effect” reminds that recognizing the power of neuro-chemicals allows for more informed discussions about the ethical implications of manipulating these systems. This further encourages a more compassionate and scientifically grounded approach to understanding the human condition.

Today’s marketers must treat Gen AI as their friend: Santosh Singh, Tata Technologies

"Burnout is not about the number of hours we spend working. Burnout is linked to not enjoying what you're doing. If you enjoy what you do, if you find purpose in it, then even if you work for 18 hours, you won't burn out. But if you’re not enjoying what you're doing, then I think one must pursue something new," highlighted Tata Technologies' Santosh Singh.

Santosh Singh, EVP & Global Head- Marketing and BE, also said that the distribution of marketing content is as important as the content itself, and one must focus on that to truly deliver value.