Brand Makers – Page 341

Malvika Mehra joins The Good Glamm Group as chief creative officer

Dharma might be the first of many such tie-ups for the nine-year-old Good Glamm. (Image source :Moneycontrol)

Malvika Mehra is the latest in a long list of ad executive to switch over to the client side in recent years.

The Great Skills Reset: Are you a ‘da Vinci marketer’?

The Leonardo da Vinci kind of people are those who can use their analytical left brain and creative right brain equally well. (representational image: Mika Baumeister via Unsplash)

“When you find those rare Leonardo da Vinci marketers, over-promote them, over-reward them, keep them in the company at whatever cost,” says Mastercard’s global CMO Raja Rajamannar

CXO Moves: Moving in, up and out to the client’s side

(Representational image: Michele Bitetto via Unsplash)

Keep up with all the key people movements in the marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out and in-between in the past week.

Unfiltered credit where credit is due

As an industry, we can do better to celebrate creators more. (Representational image: Vlad Hilitanu via Unsplash)

Hear from one of the makers of India’s most-awarded campaign ever – The Unfiltered History Tour, at the Cannes Lions about the culture of credit sharing in the new generation of Indian advertising.

Bookstrapping: Unsung Genius – A life of Jagadish Chandra Bose

A picture of Jagadish Chandra Bose in the May 1920 edition of 'Popular Science' magazine. During his lifetime, Bose received many accolades, but not the Physics Nobel Prize, which some say should have been shared with him. (Image via Wikimedia Commons)

The key message in ‘Unsung Genius’ by Kunal Ghosh revolves around Bose’s enthusiasm about bringing the study of science to the masses and his passion for scientific education and public lectures, despite his failing health. Bookstrapping Rating: 3.5 stars

Making of VMLY&R India’s Grand Prix winning campaign

Maxx Flash and VMLY&R claim that the packaging of The Killer Pack is lined with 5% Active Probiotic Bacillus thuringiensis, which kills mosquito larvae when disposed of in garbage dumps, thus helping to break the cycle.

Mukund Olety, CCO, VMLY&R India and Arpan Jain, ECD, VMLY&R Commerce India on winning a Grand Prix at Cannes Lions, making of Lion-winning campaigns, and the advertising trends that will shape the rest of 2022.

Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity

'The Unfiltered Tour' for VICE World News. Dentsu Creative Group India CEO Amit Wadhwa says the aim of The Unfiltered History Tour was to decolonise a part of the Internet and make it educative.

Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.

The making of P&G’s Cannes Lions Grand Prix-winner ‘The Missing Chapter’

Wall paintings were an important aspect of 'The Missing Chapter' campaign, to give people visual aids to relate to in their local culture, according to P&G's Akhil Meshram.

P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.

Netflix India ropes in former Dentsu International CHRO, Rohit Suri

Rohit Suri has joined Netflix India as head of talent.

Storyboard18 reported four weeks ago that Rohit Suri was slated to join a major streamer

Bookstrapping: A review of Reggie Fils Aime’s Disrupting the Game

Representative Image via Unsplash

The book is a “business memoir” in which the reader learns that Reggie Fils Aime ‘lived his life at the intersection of capability and opportunity.’ Bookstrapping Rating: 3.5 stars