Brand Makers – Page 212

Wavemaker appoints Chris Worsley as global performance lead

Chris Worsley will be responsible for delivering performance strategy for Wavemaker’s global clients, collaborating closely with global GroupM Nexus leadership.

Chris Worsley joins from Dentsu’s iProspect where he held the position of UK Group managing director and led the agency’s global performance clients.

Workers in rural India are receiving 20 times their minimum wage: Karya

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

Nitin Jerath, head of design at Karya, an ethical data company, sheds light on using technology to help bring people out of poverty.

Opportunities in India are much greater than in many other markets: Wavemaker’s Global CEO Toby Jenner

Global CEO Toby Jenner Jenner calls India a growth market. “We see the economy growing in double digits, we see our industry growing in excess of that,” he adds.

Storyboard18 spoke to Jenner and APAC leader Sindhuja Rai on the sixth anniversary of Wavemaker and the way forward.

Intel’s Gayatri Makhijani Ray joins Unilever as head – digital hub

Gayatri Makhijani Ray began her career at MTV Networks and went on to work across DDB Tribal, Rediffusion Y&R, Yahoo and Amazon.

Previously, Gayatri Makhijani Ray led Intel Corporation as head – brand, creative and media.

Radisson Hotel Group’s Zubin Saxena joins Hilton as senior vice president and country head – India

Zubin Saxena was the managing director and area senior vice president, South Asia, Radisson Hotel Group.

Zubin Saxena will be assuming his role in January 2024.

Piyush Patnaik steps down as McCain Foods’ managing director

However, Piyush Patnaik stated that his departure has more to do with him embarking on pursuing other interests.

As per reports, Piyush Patnaik’s departure comes after allegations of “improper conduct”.

Users first, brands later: Snapchat’s Resh Sidhu’s message for marketers on AR

Resh Sidhu has vast advertising agency experience. She had been chief creative officer at Barbarian, following stints with AKQA and Framestore. In fact, when she was creative director at the Oscar-winning VFX studio Framestore, she developed the VR experience for Warner Bros and JK Rowling’s ‘Fantastic Beasts and Where to Find Them.’

Resh Sidhu, global director of Arcadia AR Creative Studio at Snapchat, says that when it comes to augmented reality, brands should create an emotional connection. Most brands put the brand message first and not the user, and that’s where they fail, she tells Storyboard18 in an exclusive interview.

OpenAI employees ready to quit after Sam Altman ouster now have job offers from Salesforce, Microsoft

GPT-4o offers enhanced performance in around 50 languages as well.

Hours later, Salesforce Inc. Chief Executive Officer Marc Benioff is immediately offering jobs to researchers who resign from their posts at OpenAI and said that their compensation will be matched.

Stakeholders seek reliable TV household measurements via Census

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

In the absence of reliable metrics, the industry is in dire need of comprehensive, Census-level data to measure the TV universe.

Saw spike in demand for accommodation in all cricket world cup host cities: Santosh Kumar, Booking.com

"Travel combined with the Cricket World Cup, combined with the festivals, has really led to a spurt in travel, both Tier 1 cities as well as Tier 2 cities. We have also observed that there are different segments of accommodation that are benefiting from this," said Santosh Kumar, country manager for India, Sri Lanka, Maldives and Indonesia, Booking.com.

Santosh Kumar, country manager for India, Sri Lanka, Maldives and Indonesia, Booking.com on the company’s association with cricket and other sports, how Indians are travelling today, and more.