Brand Makers – Page 211

Eye Candy: Eyewear brands in India look at atheistic advertising

According to a report by Statista, the revenue generated by the Indian eyewear market in 2023 is estimated to be $5.58 bn, and it is anticipated to grow by 8.17 percent per annum till 2027. While Lenskart is seen as the OG D2C eyewear startup, in the past couple of years, the likes of John Jabobs, CoolWinks, Specsmakers, EyeMyEye, ClearDekho, and others, have opened up the category. (Stills from ads)

Much like sneakers, watches or clothes, eyewear brands are now amping up the glamour quotient with better products and marketing strategies.

CXO Moves: Exec movements at Unilever, McCain Foods, The Walt Disney Company, Yes Bank and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Gaurav Jain, Geetanjali Makhijani Ray, Piyush Patnaik and Amrita Choudhary)

Executive moves in the world of brands and agencies.

Bookstrapping – The wolf of investing: My playbook for making a fortune on wall street by Jordan Belfort

Jordan Belfort quotes scientist Albert Einstein who said, “He who understands compound interest will forever earn it; he who doesn’t understand it will forever pay it.” (Image source: Amazon)

As per our reviewer, Reeta Ramamurthy Gupta, ‘The wolf of investing: My playbook for making a fortune on wall street’ by author, Jordan Belfort is for readers seeking to bypass financial advisers and do the work themselves.

Pick one thing at a time. Do your best and don’t worry about what will happen at the end, says Ashish Tiwari, Home Credit India

Ashish Tiwari, CMO, Home Credit India, says, "everybody wants to be an achiever. For me, it is about having a clear direction and having built trust. When you operate in teams, if one is able to build and create a trust culture in your teams, that will keep everybody together."

Storyboard18 caught up with Ashish Tiwari, Chief Marketing Officer, Home Credit India, who touched upon the marketing content he consumes, his tips to keep burnout at bay, the books he is reading, and a lot more.

Sociowash onbords Amisha Gulati as business head

Amisha Gulati's core objective will be to elevate the agency to one of the top integrated advertising agencies in India.

Amisha Gulati’s role includes client relationship management, championing award-winning campaigns, P&L management and fostering a collaborative culture within the organization.

Amrita Choudhary joins The Walt Disney Company as head of media and partnerships

Amrita Choudhary started her career at DNA and went on to work across Star India, Maxus and Sony Entertainment.

Amrita Choudhary was the managing partner of Wavemaker India.

ShareChat elevates Gaurav Jain to chief business officer

Gaurav Jain, chief business officer, ShareChat and Moj stated, "Advertising will remain our very big focus because we believe that with the consumer base we have, we can offer a lot of it to advertisers of all sizes in the country. We also have a micro-transactions business in which users of Moj can show their gratitude to their influencers by giving them a token. We as a platform charge some platform fees so that is another source of monetisation."

Gaurav Jain was the head of emerging business and ShareChat and Moj.

Baba Ramdev’s Patanjali on SC warning about false claims in ads: Ready for death sentence if found guilty

“The entire country is taken for a ride!,” and the government is "sitting with its eyes closed,” Justice Ahsanuddin Amanullah said. (Image source: YouTube)

Patanjali Ayurved claims it has a “database” of over one crore people, “with real world evidence, preclinical and clinical evidence” of its cures.

Vote for your favourite sportsperson at ‘CNN-News18 Indian of the Year 2023’

The nominees in the sports category consist of extraordinary individuals who have exemplified grit, perseverance, and excellence, which include India’s biggest sports personalities such as Sunil Chhetri, Shubman Gill, Nikhat Zareen, Satwiksairaj Rankireddy – Chirag Shetty, and Neeraj Chopra.

Recognizing excellence across seven categories – Entertainment, Business, Sports, Youth Icon, Rising Sports Star, Social Change, and Climate Warriors, IOTY 2023 promises to be a celebration of India’s finest achievers on the global stage.

WebEngage elevates Ankur Gattani as chief growth officer

An IIT Bombay and IIM Calcutta graduate, Ankur Gattani joined WebEngage in 2021 to streamline the marketing function of the organisation.

Ankur Gattani, who has been heading the marketing function for the B2B SaaS leader, will now also take charge of customer growth and success functions in this newly constituted role.