Category: Brand Makers

Justdial’s Prasun Kumar joins Magicbricks

Then, Prasun Kumar moved to Magicbricks as head of marketing, new revenue verticals, content and public relations where he led multiple strategic initiatives as part of the leadership team including launching new revenue platforms, offline brand ventures etc.

Prasun Kumar has worked across McCann WorldGroup, Madison Communications, Levi Strauss & Co, MTS, Sony Mobile Communications and Reliance Communications.

OpenAI board fires CEO Sam Altman; Co-founder Greg Brockman quits; CTO Mira Murati becomes interim CEO

Sam Altman (left, source: Moneycontrol) Greg Brockman (middle, source: Moneycontrol) Mira Murati (right, @miramurati/Twitter)

Backed by billions of dollars from Microsoft, OpenAI kicked off the generative AI craze last November by releasing its ChatGPT chatbot, which became one of the world’s fastest-growing software applications.

Lower your expectations, don’t fret about results (& you’ll be fine): Nilesh Gupta, Meesho

"We are a company that is really ambitious and wants to move fast with big things. I personally think that the key to be a happy person in life is to be happy at both work and home," says Nilesh Gupta, senior director - growth, Meesho.

Nilesh Gupta, senior director-growth, Meesho, touched upon the influencers he follows, the steps taken to keep burnout at bay at Meesho, his life hacks, and more.

Hero MotoCorp records highest-ever festive sales, sells 14 lakh units

The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19% growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019. (Image source: Moneycontrol)

The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19 percent growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019.

Adani Sportsline announces Sanjay Adesara as new chief business officer

Sanjay Adesara has a proven track record in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.

Adesara’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management.

SUV sales in India poised to cross 2-million mark in 2023

From a brand loyalty perspective, the top three reasons to switch vehicle brands away from a manufacturer brand family include a desire to gain access to new technology/features, trying something different and upgrading to a premium brand. (Image source: Moneycontrol)

Changing consumer preferences, better roads, increased income levels and customisation options are spurring demand for sports utility vehicles.

World Children’s Day: Agoda creates ‘Maya and the Secret World of Agoda’ children’s book with Gen AI

‘Maya and the Secret World of Agoda’ is centered around a young girl named Maya, who embarks on an adventure while visiting her mother at Agoda’s Bangkok office.

The original copy and the initial visual designs for the 24-page children’s book were created completely by Gen AI tools, ChatGPT and Midjourney, under the supervision of Agoda’s marketing, tech, and translation teams.