Category: Brand Makers

Skincare has gone beyond need-based products: RSH Global’s CMO Poulomi Roy

"In 2024, our primary focus at Joy is to sustain the positive momentum of our ongoing marketing initiatives. We plan to maintain and build upon our successful brand associations with key properties such as IPL, WPL, Filmfare, and more," says RSH Global's CMO Poulomi Roy.

The chief marketing officer of the holding company of homegrown personal care brand Joy shared her views on consumer trends that stood out in 2023, purposeful advertising, and more.

Ad veteran Helen Anchan passes away

Helen Anchan retired from advertising in 2003. In 2004, she was bestowed upon with the Lifetime Achievement Award at the Emvies. (Image source: Web)

Former Lintas professionals Prem Mehta and Lynn D’souza remember Helen Anchan as one of the best media planners of her time.

AAAI re-elects Prasanth Kumar as president

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

Rana Barua, Group CEO, Havas Worldwide India was unanimously elected vice-president of the Association.

HUL restructures its leadership team: Harman Dhillon, Kartik Chandrasekhar, Arun Neelakantan get new roles

To unlock new growth opportunities by leveraging the digital ecosystem in India, Arun Neelakantan will join the HUL MC as chief digital officer (CDO). (From left to right: Harman Dhillon, Madhusudhan Rao, Arun Neelakantan and Kartik Chandrasekhar)

Madhusudhan Rao to retire; Harman Dhillon becomes executive director, Beauty & Wellbeing; Kartik Chandrasekhar is executive director, Personal Care; and Arun Neelakantan is the chief digital officer.

Bookstrapping: The Science of being Lucky by Nick Trenton

The author, Nick Trenton connects superstition to how it balances uncertainty and absence of understanding of real causes of events in our lives. (Image source: Amazon)

In The Science of being Lucky, the author Nick Trenton touches upon late Warren Buffet understanding the real meaning of luck, on lucky thought patterns, how people with self-doubt should not drown themselves in others’ opinion and a lot more.

Don’t get into any sort of competition, says Rahul Karthikeyan, Scaler

Rahul Karthikeyan, CMO, Scaler Academy said, "I like to be empathetic. It kind of opens a lot of doors. Always keep it simple. Let's not complicate our lives. If you are not able to achieve certain things, it's okay."

Storyboard18 caught up with Rahul Karthikeyan, chief marketing officer, Scaler India, who spoke on ways to keep workplace toxicity at bay, gave us a peek into his weekends, and ended by highlighting his share of wisdom.

I thought I’ll quit in a year’s time: Shashi Sinha, AAAI’s 2023 Lifetime Achievement Awardee

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

In a special TV interview with Storyboard18, Shashi Sinha, CEO of IPG Mediabrands India, who is being awarded the 2023 AAAI Lifetime Achievement Award for outstanding contributions to the advertising industry, takes us through his journey in the ad business and key defining moments.

Extremely grounded and passionate, former Amul chief R S Sodhi says about IPG Mediabrands India’s Shashi Sinha

“He will always make sure every team member is given the chance to present their ideas and opinions. That’s the sign of a mature leader, which he has been over the years,” says RS Sodhi about Shashi Sinha.

A look at how Sodhi and Sinha worked together for 30 years and solved business problems for one of India’s most loved brands, Amul.