Category: Brand Makers

Duroflex Group onboards Sridhar Balakrishnan as group CEO

Sridhar Balakrishnan began his career at Marico, where he dedicated 17 years and grew to the role of chief operating officer for clusters across South Asia, Middle East & Africa. During his tenure at Marico, Balakrishnan managed the P&L of international business units, overseeing sales, business finance, and supply chain for the India business.

Balakrishnan will play a critical role in unifying the management and growth strategies of both the in-house brands under Duroflex Group – Duroflex and Sleepyhead.

2023: Top executive movements in marketing

We're witnessing a dual movement of localization and globalization. Brands’ story telling is increasingly incorporating local narratives and ingredients, creating region-specific offerings. (Representative Image:Jacek Dylag via Unsplash)

A recap of CXO moves and marketers who switched jobs in 2023.

Interactive Avenues’ Amardeep Singh on advertising trends that can take the spotlight in 2024

In 2024, "there will be an increased emphasis on ethical advertising practices and promoting sustainability, as consumers demand greater corporate responsibility and transparency," believes Interactive Avenues’ Amardeep Singh.

According to the CEO of Interactive Avenues, brands will adapt to neuromarketing, decentralised advertising models, and ethical and sustainable advertising in the coming year.

Swiggy onboards Anand Kripalu as an independent director and chairperson

Anand Kripalu said, ""Swiggy has transformed food and grocery delivery in the country, bringing unparalleled convenience to millions of homes."

As per Sriharsha Majety, group CEO, “Anand is a veteran in the consumer goods industry, and his deep knowledge and perspective will be instrumental in guiding Swiggy as we continue to innovate and redefine the on-demand delivery landscape in India.”

Publicis Worldwide India’s Oindrila Roy on why 2023 was a complex year for branding

"It’s a personal belief that only a great culture can nurture great creativity. While we have set some great culture pillars for the agency, in 2024, it’s in the must-do list to help every team member understand the significance of our culture document and live it every day," says Publicis Worldwide India’s Oindrila Roy.

The managing director of Publicis Worldwide India says there were many reasons for this, one among them being consumers’ online communities becoming the go-to source for what they believe is trustworthy opinion.

Volvo Car India onboards Jyotsana Singh Kaushik as director – marketing and PR

In her new role, Kaushik will help in strengthening the brand's presence in the Indian market with innovative marketing strategies, enhancing public relations initiatives, and driving customer engagement through creative campaigns.

Jyotsana Singh Kaushik has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance.

Former Dentsu Creative India CCO Aalap Desai launches a new ad agency, TGTHR

Aalap Desai is also into scriptwriting for feature films, web series, and TV shows like MTV Sound Trippin'. Throughout his career, Desai has contributed to comapnies like Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Ambience Publicis.

Aalap Desai’s journey at Dentsu included being the national creative director at Dentsu McGarry Bowen India and co-heading the creative team at Dentsu Webchutney Mumbai.

BetterPlace appoints Deepak Lamba as enterprise sales head

With over 15 years of experience across companies like Dell, Hewlett Packard Enterprise, Oracle, Adobe etc, Lamba has been instrumental in managing and building robust lead generation and sales teams.

Prior to joining BetterPlace, Deepak Lamba has played a role in building companies like Wingify and Hubilo as their head of sales for UK & Europe and vice president of global sales respectively.

2023: Top executive movements in Indian adland

Creative agencies made a few headlines too. Ajay Gahlaut moved out of Dentsu. Bobby Pawar quit advertising. Russell Barrett picked up a new role at TBWA/India. Dheeraj Sinha quit Leo Burnett to join FCB India. (Representative Image: Ryoji Iwata via Unsplash)

A look at CXOs who moved in and out ad agencies, got new roles, and set up new businesses.