Brand Makers – Page 204

Zerodha’s Nithin Kamath joins National Startup Advisory Council

Nithin Kamath, who is among the 31 members of the Council, will advise the central government on measures needed to build a strong ecosystem for nurturing innovation and startups in the country.

When Edelweiss AMC CEO Radhika Gupta’s image featured on a Parle-G biscuit pack

Radhika recently joined as a judge for the third season of startup reality show Shark Tank India.

A look at the CEO’s “first wow advertising moment”.

Leadership 101: What bosses at ad agencies shouldn’t do

Adani One’s association with Cleartrip spans multiple offerings, including flights and hotels, further enriching the travel ecosystem. (Representational image by Markus Spiske via Unsplash)

Rule No. 1: Be the senior you wanted when you started working, not the one you got.

Castrol India’s Rohit Talwar on marketing and new campaign targeting truck drivers

Rohit Talwar, vice president and head of marketing at Castrol India, spoke to Storyboard18 about the ideology behind Pragati Ki Paathshaala on a national scale.

The lubricant company’s advertising is aimed at helping truck drivers to stay healthy and safe while spurring their entrepreneurial zeal.

VML sets up new leadership team for Asia Pacific

Under the leadership of newly appointed VML APAC Co-CEOs Audrey Kuah (left) and Yi-Chung Tay (right), and with its regional principal offices in Mumbai, Shanghai, Singapore, and Sydney, the restructure sees the appointment of the following market leaders (by region) from January 1, 2024.

The agency will announce India’s leadership in Q1 2024.

Grey gets a new team to handle The Coca-Cola Company

They will collaborate closely with Thiago Cruz, chief creative officer of Grey New York, and Gabriel Schmitt, global chief creative Officer of Grey.

Hope Nardini, Raig Adolfo, Brian Weston, and David Toussaint, will be a part of WPP Open X, the bespoke integrated agency model created to service TCCC.

Music concerts are set to be a ₹1,000 crore business in India

Exclusive advertising within the music genre saw the participation of 45 plus advertisers in 2023 (Image source: Sergio Ruiz via Unsplash)

According to a report by consulting firm EY, India’s music concerts are expected to generate revenue of ₹1,000 crore by 2025. The highest growth is expected in concerts with audiences of under 2,000 — more than double from 7,000 to 15,000.

Skincare is not just about looking good, it’s about feeling confident in one’s own skin: VLCC’s Puneet Gulati

Puneet Gulati began his career as sales manager at Colgate-Palmolive, and then joined Marketics as analytics consultant, and then joined GSK Consumer Healthcare India as marketing manager where he was elevated to the position of global marketing manager.

The burgeoning middle class, driven by rising disposable incomes, urbanisation, and the pursuit of a better lifestyle, is exhibiting a noteworthy demand for beauty and wellness products and services, says Puneet Gulati, chief marketing officer, VLCC.

It is a good time to be a brand manager: Sameer Satpathy, CEO, ITC Personal Care

Sameer Satpathy, CEO - personal care, ITC

One of the biggest challenges a marketer faces today is how to engage with consumers who are moving away from mainstream media.

CXO Moves: Exec movements in Publicis Worldwide, Nothing, Ogilvy and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Manu Sharma, Nidhi Sinha, Anurag Agnihotri and Aditya Jairaj)

Executives move in the world of brands and agencies.