Lodestar UM’s CEO wants to bring the romance back into a resurgent ad world

"In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. Marketers are tasked with seamlessly weaving eco-friendly messaging into campaigns, showcasing a commitment to environmental responsibility," says Aditi Mishra, CEO, Lodestar UM.

Aditi Mishra, CEO, Lodestar UM, wants to go beyond mere statistics on diversity, equity, and inclusion (DEI) to add richness and depth to the advertising industry.

Bookstrapping: Wellness by Nathan Hill

Relatability is the thing about this book. For instance, here’s a line that applies to all office and family dynamics, “All social groups- no matter how egalitarian they seem on the surface-had one person who was at any given moment, on some deep and perhaps unconscious level, in charge.” (Image source: Amazon)

In Wellness by author Nathan Hill, ‘Wellness’ is the name of an organisation; a watchdog, that tests claims made by companies that their products actually work, as against a probable placebo effect.