Category: Brand Makers

Bookstrapping: Iqbal Singh Chahal – Covid Warrior by Minhaz Merchant

In the book, it is mentioned, “I was a bookworm in school and college”, he says earnestly. “Despite being a B Tech in electronics and computer science, the subject I took for my IAS was History. It gave me a chance to learn from the past.” (Image source: Amazon)

In Iqbal Singh Chahal – Covid Warrior by Minhaz Merchant, the author touches upon Dr. Iqbal Singh Chahal, his famed ‘Mumbai Model’ and inside details of the innovations on the ground that made the war against COVID possible.

You must learn to trust people far more than you know yourself, says Anurita Chopra of Haleon

Anurita Chopra of Haleon stated, "Never look back and think you could have done better. Give your best for this moment, always. Don't ever live a life of regret."

In a conversation with Storyboard18, Anurita Chopra, head of marketing, India Subcontinent, Haleon, speaks about the multivitamin brand Centrum, gives a peek into her weekend and fitness routine, shares her piece of wisdom, and more.

Ad industry to see more transparent programmatic ecosystem in 2024: Madison’s Vikram Sakhuja

"With a strengthening economy, I expect advertisers to again put faith in long-term brand building over short-term promotional performance marketing," says Madison’s Vikram Sakhuja.

The partner and group CEO at Madison Media and OOH, believes 2024 will be a year when marketers will want to know all about consumer attention over impressions and plain-vanilla views.

Who is Rishi Jaitly, OpenAI’s main man in India? Find out

Rishi Jaitly helped overturn Internet censorship in India, Pakistan, and Bangladesh; advocated for an open, accessible, and innovative web; mobilized India's top political parties to use the Internet for the first time; led national Internet adoption/safety marketing campaigns; and led the development of Google's first ever elections-transparency and citizen-empowerment product, and continued to support Google's Chairman and CEO on communications and special projects.

Coveted techie who is a history graduate from Princeton, Rishi Jaitly’s experiences during his Google and Twitter stints could be very valuable for OpenAI.

Publicis Worldwide appoints Nidhi Sinha as vice president – planning and strategy

Nidhi Sinha's advertising journey began at Contract Advertising, where she steered planning and strategy for brands like Shoppers Stop, HSBC, L&T Realty, among others.

Nidhi Sinha joins the agency from McCann Global, where she crafted successful strategies for brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital and Complan.

Stellantis elevates Aditya Jairaj as chief executive officer and managing director

Since his appointment as the CEO and MD in 2021, Roland Bouchara has led Stellantis India's expansion, playing a role in establishing a foundation for Citroën and Jeep. Prior to 2021, Bouchara launched Citroën brand in India and led the operations in his capacity as senior vice president of sales and marketing for the brand.

Aditya Jairaj currently deputy managing director, Stellantis India and head – Jeep India, will succeed Roland Bouchara.

Infectious Advertising appoints Neville Suraliwala as business head

Neville Suraliwala has worked across agencies such as FCB Ulka, Lowe Lintas, Soho Square (Now 82.5), L&K Saatchi and Saatchi and Makani Creatives.

Neville Suraliwala has worked with brands like Indian Oil, Fair & Lovely, Clinic Plus, Head & Shoulders, Piaggio, Bisleri, Franklin Templeton, Yes Bank, Nilkamal, Lee Cooper, Tata Real Estate, and several other respected names.

ACKO appoints Aravind Sampathkumaran as senior vice president, core products

Aravind Sampathkumaran, an alumnus of companies like Swiggy, Sun Mobility, Yahoo, and Microsoft, has demonstrated leadership in various domains, including online and mobile consumer products, portals, search, advertising platforms, and social platforms.

Aravind Sampathkumaran has also founded the Chatterati App, a cloud-hosted platform aimed at fostering highly engaged communities.