Category: Advertising

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that aims to resonate with audiences while infusing specific travel contexts with a fresh perspective.

Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications.”

Kapil Sharma: The Ad-venger of comedy, slaying audiences with wit and charm

Kapil Sharma's journey from a stand-up comedian to a renowned actor and brand ambassador is a testament to his talent and versatility. His ability to connect with audiences across different mediums, be it television, films, or advertisements, has made him a beloved figure in Indian entertainment. (Stills from the ads)

As Kapil Sharma and his fans celebrate his birthday, take a look at the comedy king’s journey through the realm of advertisements where Sharma has captivated audiences and brands with his comic genius and brand.

Be ready for action: Supreme Court tells Patanjali’s Baba Ramdev in misleading ads case

The Ayush ministry filed an affidavit in the court which showed that the SLA had taken no action for two years other than giving warnings that asked the company to stop showcasing its advertisements. (Image source: Yoga)

During the last hearing, SC severely criticised Patanjali’s Baba Ramdev and Acharya Balkrishna for not following its directives in the misleading ads case and asked them to be physically present before the court.

Baba Ramdev to appear in Supreme Court today in Patanjali Ayurved’s misleading ads case

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

The Supreme Court during the last hearing criticised Patanjali for failing to obey its directives and directed Baba Ramdev and Acharya Balkrishna to be personally present before the court on April 2.

Tech ad showdown: The most memorable comparative campaigns in history

Stills from the ads.

In the arena of technology and innovation, the battle for supremacy isn’t just fought with cutting-edge products and sleek designs—it’s waged with wit, humor, and the occasional playful jab. As we dive into the world of comparative ads, we’re not just exploring the history of marketing strategies; we’re delving into a saga of rivalries, creativity,… Continue reading Tech ad showdown: The most memorable comparative campaigns in history

Edtech vanishes from IPL, spending plunges to almost zero in two years

Reports suggest that BCCI officials have already conducted preliminary visits to Saudi Arabia to assess potential venues for the auction.

According to TAM Sports data, in 2022 edtech brands advertised for more than 40-plus hours across all channels that telecast IPL 15, contributing 60 percent of overall advertising share. In 2024, edtech brands have vanished.