Advertising – Page 106

Crunchyroll rolls out ‘Wish Your World Was Anime’ featuring Rashmika Mandanna and Tiger Shroff

The ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Crunchyroll has also planned a comprehensive marketing campaign encompassing surround sound promotions through OOH, digital advertising, and social media outreach. (Stills from the campaign)

In the two ad films, the protagonists wish for dream scenarios in their real lives, such as embarking on vivid adventures and turning challenges into triumphant moments.

Exclusive: TAM applies for ratings license with MIB as TRAI mulls multiple agencies

Advertisers would be willing to pay a premium, only if results are delivered. If CPMs keep gaining momentum without a proportional return, it’s only natural for brands to go back to platforms that offer more certainty. YouTube and Meta may lack the big screen appeal, but they do offer data, scale and attribution.

TAM is a media data intelligence firm monitoring AdEx and audience behaviours for TV, print, radio and digital.

Pocket FM, BankBazaar, CashKaro join boAt vs Apple brand war

Stills from the ads

Brands like Pocket FM, BankBazaar and CashKaro.com are also joining this ‘peace trend’ with their own witty quips. It seems like everyone wants a piece of the action in this tech drama!

ASCI Academy introduces ‘Responsible Influencing Course’ e-learning certificate

Additionally, the course addresses regulatory and platform-specific guideline requirements. A section focuses on the power of disclosures addressing issues like who should disclose, how and why to disclose and the specific requirements for disclosures. (Image source: ASCI Academy website)

The certification is designed to support content creators be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry.

Noise hits back at boAt; Is the brand war officially on?

In the case of Noise, they striked out both ‘different’ and ‘better’, leaving just the word ‘think’.

The brand has released a reverse ad with the tagline “Maybe you should think.” Perhaps, indicating that boAt should’ve anticipated the backlash it would receive.

Posterscope rolls out a new campaign on ‘Godzilla X Kong: The New Empire’

The entire process, from securing permissions to executing the mural, was completed within 15-day timeframe. (Still from the campaign)

The hand-painted 70 feet art piece has been put up in Sion – Central Mumbai.

Congress takes swing at BJP with new ad; Political ad battle continues

The ad also includes posters of P&G’s Tide with PM Narendra Modi’s image on them.

The party has released snackable bits of content on social media, that point out the alleged failures of the ruling party.

Ranveer Singh and pornstar Johnny Sins are back in BoldCare ad: More “cringe” or win?

The ad is conceptualised by Tanmay Bhat, Devaiah Bopanna and the rest of the team at their firm Moonshot.

This time round, the premise is the incredibly monotonous TV shopping ads that run all night long.

#BlastFromThePast: Cheil India’s Ipsita Nayak shares her all-time memorable ads

This week Ipsita Nayak, creative group head, Cheil India picks ads of Hamara Bajaj, Amul’s “Doodh Ki Nadiya - Manthan”, and Fevicol’s ‘Moochwali’. (Stills from the ads)

Ipsita Nayak, creative group head, Cheil India, shares with Storyboard18 her most favourite ads and memories attached with it.

Beat the odds – Is competitive advertising a great strategy to win this summer?

Long time memorable advertisements include Nike's ambush marketing tactics during the 2012 Olympics, where it leveraged its "Find Your Greatness" campaign to overshadow official sponsor Adidas or the Pepsi ‘Nothing Official About it’ World Cup Campaign ambushing Coca Cola, the official sponsor. (Image source: Unsplash)

A competition-based advertising strategy can really work wonders, if your brand come across as much better than competition, writes Ruchira Jain.