Category: Advertising

The Indian Premier League and the India Political League: Where are advertisers hedging their bets?

News as a genre can be leveraged in new and innovative ways to expand and deepen audience interest and engagement across media like TV, digital and social media.

In a panel discussion with Storyboard18’s editor Delshad Irani, Rahul Shivshankar, consulting editor, Network18, Ajay Dang, president and head – marketing at UltraTech Cement, Gaurav Ramdev, CMO, Protean eGov Technologies and Mohit Joshi, CEO, Havas Media Network India talk about how advertisers are planning their media strategies, in this mega-eventful year.

Mum’s the word: Ad and marketing agencies wary of talking about the poll-related work

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative image by Kristina Flour via Unsplash)

Ad and marketing agencies are not willing to openly talk about political campaigns for 2024. Reasons range from contract-related clauses to party orders to fear of social media backlash and impact on employees.

Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads 

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

The Confederation of Indian Alcoholic Beverage Companies (CIABC) has written to the consumer affairs ministry stating that the regulatory focus on alcohol should be “on creating quality brands, encouraging responsible behaviour, and reducing health risks.”

Haleon India’s Bhawna Sikka: 3 out of every 5 Indians suffer from oral health problems

Bhawna Sikka, Category Lead - Oral Healthcare, Haleon India

Bhawna Sikka, Category Lead – Oral Healthcare, Haleon India discusses how Sensodyne’s #BeSensitiveToOralHealth campaign is urging individuals to “Take the First Step,” emphasizing simple daily actions for oral health alongside broader health practices.

Delhi HC restrains Google from removing Startupwala’s ads

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

The Pune-based company Startupwala had filed a plea against the tech giant requesting the court to restrain Google from removing its advertisements arbitrarily.

BJP mocks INDIA bloc’s “infighting” before upcoming Lok Sabha elections

The video shows a fictitious situation where important figures of the opposition have gathered for a meeting regarding marriage, with a woman dressed as a bride.

In addition to Rahul Gandhi, the characters in the video closely resemble leaders, including Sonia Gandhi, Arvind Kejriwal, Mamata Banerjee, Akhilesh Yadav, Tejashwi Yadav, his father Lalu Prasad Yadav, among others.