Category: Advertising

Ola launches RideAhead” campaign to foster more inclusive approach to women’s mobility

The conversations offered insights, which were captured and released in a short video. It also presents that women who are regular eBike taxi passengers cite the ride option as ‘flexible’, offering more efficiency and freedom.

Ola led the #RideAhead initiative by engaging with two sets of women groups, the first featuring women with no experience of a bike taxi ride, and the second group with women using eBike taxis regularly, with the goal to understand what apprehensions and reservations women have in taking bike taxis.

Adani Wilmar Limited celebrates the contributions of SuPoshan Sanginis in eradicating malnutrition

Apart from child nutrition, the project also addresses maternal health, infant and child feeding practices, adolescent knowledge and Water Sanitation & Hygiene (WASH) practices.

These women volunteers are an integral part of Fortune SuPoshan Project, a pioneering initiative of Adani Wilmar and implemented by Adani Foundation, the CSR arm of Adani Group to combat malnutrition and anaemia in India.

vivo Celebrates ‘Women in STEM’ on International Women’s Day

vivo, announced its latest digital campaign, ‘The Seat – Celebration of Women in STEM’. With this campaign, vivo reaffirms its commitment to empowering women, particularly in the field of STEM education. The digital campaign is an extension of vivo’s ongoing country-wide initiative ‘Women in STEM’.

A research study claims that there is the highest enrolment of “Women in STEM” in India, but the least conversion of them into the Indian workforce. Hence, there is a dire need to empower Indian women who want to pursue STEM subjects and build careers through them.

Tech innovators women shaping the future of digital advertising

Only 28 percent of global proprietary software jobs are held by women, so we need to work together to break down these barriers. (Image via Unsplash)

Globally, only 22 percent of tech professionals in AI are female, highlighting a significant gender gap. Women leaders bring unique perspectives to interpreting data, leading to more nuanced and effective strategies.

General election 2024: BJP leads show with surge in FOMO Marketing and digital spends

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy.

RK Swamy Limited’s Srinivasan Swamy receives IAA Golden Compass Award

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan Swamy (also known as Sundar Swamy), is the chairman and managing director of R K SWAMY LIMITED, the only integrated marketing services company that will be listed on the main bourses of the Indian Stock Exchanges early next week.

playR becomes official global exclusive merchandise partner for 5 IPL teams

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

playR, a sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards