Advertising – Page 100

Omnicom Q1 2024 Results: Revenue of $3.6 bn, with organic growth of 4.0 percent

“Omnicom began the year with solid organic revenue growth of 4.0%, led by continued strength in our advertising & media and precision marketing disciplines, including Flywheel Digital,” said John Wren, Chairman and Chief Executive Officer of Omnicom.

Worldwide revenue growth in the first quarter of 2024 compared to the first quarter of 2023 was led by an increase in organic growth of $136.9 million, or 4.0%.

Visa launches ‘Pay Safe Everyday with Visa’ campaign with Vicky Kaushal

The campaign features three 30 second films that follow Vicky Kaushal and his friend as they navigate everyday scenarios – from a midnight snack run to grocery shopping to buying a birthday present for their boss.

This marks Visa’s second collaboration with brand ambassador Vicky Kaushal, emphasising the power of simple steps that can make everyday transactions safe and turn small moments into big celebrations.

FCB Global CEO Turnbull would give Dheeraj Sinha ‘A’ grade

Tyler Turnbull, Global CEO, FCB Group, stated, "We launched FCB/SIX here in India just over 10 months ago – the growth of that unit specifically has been phenomenal in India and around the world. And really, the premise for that was helping clients who have taken big platforms and implementations like Salesforce and apply a more creative lens to their communications within those platforms."

Tyler Turnbull, global CEO of the FCB Group, on his first visit to India after the leadership overhaul at the local unit, speaks about the tasks earmarked for them.

Auto mechanics play key role in recommending brands, Amit Ghugre of Shell

Amit Ghugre, CMO, Shell Lubricants, highlighted, "A celebrity will actually help us to create that linkage much faster. So I do believe that the celebrity name does give that extra benefit or weight to the campaign. That was the logic with which we basically decided to go ahead with a celebrity-led campaign. But, of course, it wouldn't work if the choice of celebrity was not right."

According to Amit Ghugre, chief marketing officer of Shell, auto mechanics are among the most important stakeholders for its engine oil business. They too are excited about being associated with celebrity-endorsed brands.

Goafest 2024 and ABBY Awards to take place from 29th to 31st May, 2024 in Mumbai

The relocation is in consideration of the forthcoming Lok Sabha Elections.

FMCG and Pan Masala are the top spenders in IPL and election ads: Zenith’s Priyanka Kapur

During IPL and elections, ad rates increase only in two genres. They are news and sports- Kapur

According to Kapur, Both elections and IPL are high reach period. While brand building doesn’t happen during these periods, for people to take notice that a certain brand exists, this is the best time of the year.

Bangur Cement highlights the importance of individual vote in ‘Vote Solid, Desh Solid’ campaign

The campaign is a sequel to the previous brand launch campaign featuring Bollywood actor Sunny Deol. (Still from the campaign)

The key message of the campaign is ‘Vote Solid, Desh Solid.’

NPCI unveils RuPay’s ‘Link it, Forget it’ campaign at IPL

Rahul Mathew Chief Creative Officer, DDB Mudra Group, said, “A credit card that works on UPI is not just a game-changer, but also behavior-changing. It lets you ditch your wallet and still enjoy all the benefits of a credit card. Through this campaign, we are urging people to break the habit of carrying cards and opt for RuPay instead. And told it through fun stories around forgetting to forget your wallet.”

The ‘Link It, Forget It’ campaign featuring the vibrant Shankar Mahadevan and others, humorously suggests that leaving your wallet at home is no longer a concern.

Etihad ad featuring MS Dhoni and CSK copied? Karthik Srinivasan calls out brand and ad agency

Communications strategy consultant, Karthik Srinivasan took to LinkedIn to point out the similarity between Etihad’s advert and one that Volkswagen released in 2023.

Publicis Groupe’s Arthur Sadoun to be Chairman and CEO of the Board in proposed changes to governance structure

“The aim of this change in governance is simple: to preserve the driving forces behind the Groupe’s success and maintain the model that has made Publicis our industry’s most valuable company in terms of market capitalization," said Arthur Sadoun, Chairman and CEO of Publicis Groupe.

In anticipation of the end of his mandate in 2025, Maurice Lévy, Chairman of the Supervisory Board, submitted to the Groupe’s governing bodies a proposal to change the company’s governance.