Category: Advertising

Joy Personal Care ropes in Shah Rukh Khan as brand ambassador

As soon as the news of Khan being admitted to the hospital began doing the rounds, netizens and fans on social media wished for his speedy recovery.

Leveraging its two-year partnership as an associate sponsor of the Kolkata Knight Riders, Joy Personal Care aims to maximize visibility and impact during this event.

The ad that launched Sudha Murty’s career

Her recruitment at TELCO is an intriguing tale. While Sudha Murty was studying at the Indian Institute of Science, Bangalore in 1974, she was awarded a scholarship to pursue a PhD in America. However, during her final year of M.Tech, she came across a job opportunity at Tata Telco, which is now known as Tata Motors. (Image source: News18)

Sudha Murty’s objection to the discriminatory job advertisement led to a special interview and eventual hiring by Tata Engineering and Locomotive Company Ltd. (TELCO).

ASICS and Rohan Bopanna come together to encourage people to move

Known for his passion, grit and performance, Rohan Bopanna has reimagined the sport and showcased that anyone can achieve their optimum best with commitment and technology driven approach – towards right guidance, strong mental and physical balance and most importantly the right gear. (Image source: Moneycontrol)

This campaign aims to inspire people from all walks of life to experience the uplifting effects of movement by joining ASICS in their journey towards physical and mental wellness.

Maruti Suzuki’s Shashank Srivastava on Women’s Day campaign, CTV, WPL and elections

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Around 310 million women use the internet, and their usage of digital media is just as high as men, says Shashank Srivastava, Senior Executive Officer, Marketing and Sales.

TVS Motor Company debunks career representation in new ‘Miss.Represent’ campaign

Statistics reveal that children’s career choices get influenced at as early as six years of age. This means that from an early age, girls that might have a natural inclination or skills for the STEM fields, might still find it very difficult to break out of their conditioning and pursue careers in these. (Still from the campaign)

Conceptualised by FCB Kinnect, the second video from the campaign showcased the solution, which was the chart itself, but a lenticular one. When viewed from different angles, the chart displays both male and female in the same occupations.

Talented promotes Binaifer Dulani to the role of Founding Partner

In the past, Binaefer Dulani has been part of the leadership team at Dentsu Webchutney, where she led India's most awarded piece in Cannes Lions History: The Unfiltered History Tour winning multiple Grand Prix, and the Titanium Lion.

Binaifer Dulani is known for her work for ‘Marriage Conversations’ and ‘The Interview’ for Tanishq, ‘1947% More History’ for Britannia and Chhota Kaam & Chhoti Soch for Urban Company.

Ameen Sayani would tell clients not to use up all the airtime: Rajil Sayani

Rajil Sayani, partner, Sayani Radiotel Advertising stated, "He has said that his first break was reading the commercial for Ovaltine, in a program called Ovaltine Phulwari. This was aired on Radio Ceylon in 1951. Thereafter, ever since Binaca Geet Mala became a hit, other brands also started approaching him. One was Saridon. He did a programme for Afghan Snow (beauty cream), for Maratha Darbar Agarbatti, etc. (Image source: Moneycontrol)

The first episode of his legendary show Binaca Geetmala got some 7,000 letters, up from 300-400 letters earlier. He had produced it on a budget of Rs 25, which included researching the songs, writing the script, presenting, and editing.

BluSmart launches “Ab Driving Karogi Tum?” campaign to challenge gender stereotypes

This BluSmart initiative is the engine behind the larger societal transformation, cultivating an environment in which women feel free to embrace their independence unapologetically.

The #SochParSawaal campaign video showcases BluSmart’s women driver partners reciting the poem that defies societal norms that undermine women’s driving capabilities.