Category: Advertising

Goafest 2024 unveils the festival theme ‘The Age of Adaptability’

This year's festival will feature a series of keynotes, panel discussions, and workshops led by international thought leaders and innovators. Goafest 2024 will continue to host Abby Awards and is expected to draw participants from all corners of India and beyond.

As industries continue to face unprecedented shifts influenced by technology, consumer behavior, and global economic factors, ‘The Age of Adaptability’ will serve as a platform to showcase and discuss how embracing change is crucial for success.

Google postpones third-party cookie removal from Chrome until early 2025

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

Google cites ongoing talks with regulators and industry testing needs for pushing back phase-out originally planned for 2020. This offers businesses more time to adapt online advertising strategies.

Programmatic tops with 76 percent of transaction method on digital for auto Sector: Report

Advertising on Digital medium for Auto Sector witnessed massive growth of almost three times in 2022 and 5 Times in 2023 compared to 2019. (Representative Image: Abhinav Arya via Unsplash)

The top 10 advertisers from Auto Sector together added 71 percent share of ad impressions with Kia Motors Corporation leading the list in 2023, as per TAM.

BJP tops digital political advertising: Rs 23.04 crore spent on Google and Meta ads in one month

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

The Bharatiya Janata Party (BJP) has taken the lead in the digital campaign arena. The party spent Rs. 19.13 crore on Google ads and Rs 3.91 crore on Meta over the past month.

The best pitch is where the client has a genuine desire for change and a clear roadmap, says Seema Punwani of R3

Seema Punwani, partner, R3, a global consultancy group, stated, "We have handled a few Indian brands, but usually, our work from India involves global or regional brands that have a strong India presence. So it is usually part of the global and regional pitch, but we have done some specific local pitches for India alone. Our process does not change."

Seema Punwani, partner, R3, a global consultancy group, says, “In a pitch process, a pitch that is engaging, where clients and agencies have various opportunities to interact, those pitches tend to be the best ones.”

Kia rolls out new campaign ‘Tech is now Badass’ with Bobby Deol

The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.

Starring Bollywood actor Bobby Deol embodying the’Badass’ persona, the campaign epitomizes the Seltos, appealing to customers who crave tech-driven mobility experiences.

BluSmart launches #SmartCitizen campaign for 2024 elections

A month-long election awareness campaign will be executed through online and offline channels such as communication inside BluSmart EVs, in-app notifications, emailers and social media.

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha Elections 2024.