CCPA issues 325 notices for violation of consumer rights, misleading ads; imposes penalties of Rs 1.19 crore

The CCPA has issued 49 notices and imposed a total penalty of Rs 77.60 lakhs on 24 coaching centres

The CCPA plays a crucial role in preventing consumer harm caused by unfair trade practices and misleading advertisements. Since its formation, the CCPA has issued 325 notices for violations, levying penalties totaling Rs. 1.19 crore.

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.