Author: Tasmayee Laha Roy

Asia Cup 2023 ad volumes surge by 31 percent: Cricket continues to dominate Indian advertising landscape

The newly designed team jersey will sport Kay Beauty on the front, with EaseMyTrip on the back of the jersey.(Representative Image: Alessandro Bogliari via Unsplash)

As per TAM reports, Food and beverages claimed the top spot in ad volumes, followed by personal care/hygiene, construction, industrial and real estate, materials/equipment, services, and automotive.

Is Disney in talks with Adani and Maran for the potential sale of Indian assets?

According to a report by Bloomberg, the company is in talks with potential buyers for its India streaming and television business, including with billionaire Mukesh Ambani’s Reliance Industries Ltd. (Image source: Moneycontrol)

Senior executives from Disney have also been engaging with private equity funds to explore various options, which may include selling a portion of its Indian operations or a comprehensive package involving assets such as sports rights and the regional streaming service Disney+ Hotstar.

MIB decriminalizes Cable TV Regulations: Amends operational mechanism

In a letter that was released on February 13, the IBDF highlighted that it would make a detailed representation to the parliamentary committee which was headed by Prataprao Jadhav, member of parliament, Shiv Sena. (Representative Image: Erik Mclean via Unsplash)

The ministry has introduced amendments to the Cable Television Networks Rules, 1994, emphasizing the operational framework for implementing the decriminalized provisions of the Cable Television Networks (Regulation) Act, 1995.

Global brands set to make a splash in ICC Men’s Cricket World Cup 2023

Disney Star, the exclusive TV broadcaster for the World Cup in India, announced a partnership with 26 sponsors, including Booking.com BV and liquor company Diageo Plc, as stated in a statement shared by the company on Wednesday.

As World Cup kicks off major corporations like Coca-Cola, Google Pay, and Hindustan Unilever vie for the attention of India’s 1.4 billion cricket enthusiasts.

Google faces heat in an antitrust trial; accused of ‘search’ dominance and abuse of ad practices

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

Recently, in the antitrust trial, the chief executive officer of Microsoft, Satya Nadella, alleged that the dominant position of Google over search made it difficult for Microsoft to compete.

ICC and Meta unite: Top 500 Indian influencers as ambassadors for men’s cricket World Cup 2023

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Creators handpicked from various regions of India will ensure that each match has a representative in attendance, offering coverage tailored to their city and language.

TRAI grants third extension for stakeholder comments on broadcasting and cable services

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI has decided on another extension, pushing the final deadlines to October 10 for comments and October 25 for counter-comments.