GCPL boss Sudhir Sitapati crowdsources views on which GoodKnight ad to run

Under the leadership of CEO Sudhir Sitapati, the company is deliberating between two distinct creative directions for their flagship product, the GoodKnight Liquid Vapouriser. (Left to Right): Sudhir Sitapati (Image Source: LinkedIn), Godrej Consumer Products Limited (Image Source: Google Play)

In an innovative marketing twist, GCPL MD and CEO Sudhir Sitapati turns to social media to crowdsource opinions on which GoodKnight advertisement to air, featuring a cutting-edge product.

Telegram CEO Pavel Durov defends platform amid legal challenges

Telegram has begun using artificial intelligence and a dedicated team of moderators to obscure problematic content from search results, enhancing efforts to prevent misuse of the app.

In his first public remarks since his arrest, Telegram founder Pavel Durov confronts charges related to illicit content on his messaging app, criticizing the legal approach against tech executives and pledging improvements to content moderation.

Virat Kohli leads as top taxpayer among Indian sportspersons

Virat Kohli took the top spot due to his high ranking in parameters such as likeability, popularity, and consumer interest

The former Indian cricket captain paid Rs 66 crore in taxes for the 2023-24 financial year, topping the list of Indian athletes.

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Pernod Ricard to sell Imperial Blue in shift towards premium brands

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

French Spirits Giant, Pernod Ricard, plans to divest from its popular Imperial Blue whisky brand in India, focusing on upscale labels like Glenlivet and Chivas Regal.

Jaimit Doshi takes dual leadership role at Lenskart and Hustlr

At Lenskart, Jaimit Doshi's role will involve spearheading global marketing efforts and leading Hustlr to new heights.

In a significant career move, Jaimit Doshi joins eyewear giant Lenskart as the Global Head of Marketing and CEO of Hustlr, aiming to tackle new challenges and drive transformative growth.