Sakina Kheriwala – Page 46

Shantanu Gangane joins The Coca-Cola Company as IMX Lead

Shantanu Gangane brings over two decades of marketing expertise to the global beverage giant, having worked with some of the most prestigious companies in the industry. (Image source: LinkedIn)

Former Universal Music Group and Viacom18 executive embarks on a new journey at Coca-Cola, poised to lead integrated marketing initiatives.

Swiggy eyes elite customers with exclusive ‘Rare Club’ concierge service

Users will be able to continue accessing Instamart's 10-minute deliveries of nearly 50,000 products through the unified Swiggy app or opt for the dedicated Instamart app for faster access and a more streamlined experience.

Rare Club membership unlocks access to exclusive events, experiences, and premium deals, signaling Swiggy’s push towards catering to high-net-worth customers ahead of its IPO.

Bhuwan Lodha takes the helm as CEO of AI Division at Mahindra Group

With over two decades of experience in the industry, Bhuwan Lodha's career trajectory includes key roles at prestigious firms. (Image source: LinkedIn)

This strategic shift positions Mahindra for AI-driven growth across business verticals.

JioCinema appoints YouTube India’s Head Ishan Chatterjee as Chief Business Officer

With over two decades of industry experience, Ishan Chatterjee joins JioCinema after serving as the Managing Director at YouTube India. (Image source: Indian Television)

Former YouTube India MD to spearhead JioCinema’s revenue generation and growth initiative across sports and entertainment.

Google rolls out ads in AI Overviews: What it means for your searches

Google updates also include AI-driven lifestyle imagery to enhance engagement with prospective customers. (Image source: ai.google)

Google’s AI Overviews will now include product ads, starting with mobile searches in the US, as the company moves forward with its latest advertising initiative.

Rising ad frauds: A festive season threat for brands

The DPDP Act, passed by Parliament on August 9, 2023, followed the Supreme Court's recognition of privacy as a fundamental right six years earlier.

From phishing scams to counterfeit products, ad fraud spikes during the festive season, impacting brand safety and financial stability.

Tata Starbucks pilots direct delivery service via mobile app in Mumbai

In 2022, the company closed 16 stores—six in Los Angeles and six in Seattle among them—for ongoing safety issues that posed threats to staff and customers.

A limited pilot program allows customers in select Mumbai areas to order directly from Starbucks stores through its mobile app.

Google celebrates 10 years of innovation in India with focus on AI advancement

The update, driven by rising concerns over deepfakes, will incorporate new identification resource tags to reveal AI-related information.

At the 10th edition of Google for India, the tech giant unveiled the “AI Opportunity Agenda for India,” aiming to enhance technology access and promote inclusive growth through artificial intelligence.

1 in 3 car buyers are likely to buy an electric vehicle: Way2News survey

Bajaj Auto is set to launch an all-new Chetak electric scooter on December 20 this year.

Way2News survey reveals shifting priorities in South India’s car-buying mindset as safety, electric vehicles, and digital platforms reshape the market amid an industry slowdown.

PwC India and Meta join forces to scale Generative AI solutions with Llama models

This session will lead the discussion on the impact of AI-powered algorithms on news consumption and platform prioritization; the influence of AI on revenue models, personalized ad targeting and content recommendation systems.

The strategic collaboration aims to democratize AI adoption in India by leveraging Meta’s Llama models to develop scalable, enterprise-grade solutions.