Priyanka Nair – Page 17

Leadership change at Ogilvy India; Piyush Pandey gets an advisory role

As the man who put Indian advertising on the world map, Pandey is the second creative giant to be bestowed this prestigious award by LIA.

Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.

Efficacy Worldwide enters Singapore market; bolsters its leadership team

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

The founding team, Vishnu Sharma and Sapna Sharma will have additional responsibilities, more diverse functions, and larger portfolios. Nazda Khan will continue to lead business development as chief growth officer.

OTT is the most popular way of catching new releases for Urban Indians: YouGov

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

In addition to this, the data shows that almost a quarter of urban Indians (23 percent) claim they have gone to a theatre to watch a newly released film in the past six months.

How does working on campaigns around sustainability help creative minds

"Daily rounds of feedback and rejections are demotivators. It kills the creativity. But here’s what we need to remember- we’re privileged enough to work in an industry where brands (some) have the budgets and the power to do good. So, it’s okay to use this platform and do a little good," writes Ayshwarya Sharma of Leo Burnett India. (Representative Image: Nick Fewings via Unsplash)

The creative mind thrives in hope, it needs to see the silver linings, needs to craft beauty, it needs to know that there are still solutions to create and make the world a better place.

93 percent of Indian consumers want content surrounding online ads to appropriate: IAS

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

Indian consumers are most receptive to ads appearing on social media and shopping websites. When inappropriate content is near ads, brand perceptions are negatively affected.

Kapture CX hires Garima Rai as VP of marketing

Garima Rai's expertise lies in assessing market potential, devising new market entry strategies, defining precise customer profiles and buyer personas, and shaping product roadmaps, to drive business growth.

Garima Rai joins from ClearTrail Technologies, where she was the director of marketing.

Mother’s Recipe assigns Bang In The Middle its creative duties

Bang In The Middle will handle Mother’s Recipe's mainline advertising, BTL and retail work. (Pictured (L) Sanjana Desai and (R) Rajive Mathur)

Bang In The Middle will partner Mother’s Recipe in expanding the share and footprint of the brand in India and across the globe.

Meet Neeral Trivedi, India’s Taekwon-Do champ and Lodestar UM’s business director

While sportspersons like Neeral Trivedi are representing India and winning big at international forums, brands aren’t widening their partnership possibilities. As a media planner, Trivedi agrees that brands still use return on investments as a metric while drawing sponsorship plans.

Trivedi recently bagged a Bronze Medal at the 22nd World ITF Taekwon-Do Championship held in Kazakhstan. Here’s her story.

Swiggy’s Anuj Rathi joins Jupiter as chief product and marketing officer

In his last stint at Swiggy, Anuj Rathi was in charge of product, marketing, growth, financial services, and partnerships.

Anuj Rathi will work closely with the founder and CEO of the company Jitendra Gupta.

IKEA ropes in McCann for handling its global branding

Ikea India's losses increase by 14% to Rs 1,299 crore in FY24

As per the new mandate, McCann is assigned to work on campaigns that focus on reinforcing IKEA’s mission of “creating a better everyday life” for all consumers.