Priyanka Bhatt – Page 15

Global ad spend crosses $1 trillion for the first time; future trends in media revealed by WARC

WARC’s latest forecasts show that global advertising spend surpassed $1 trillion for the first time in 2024

Commerce media is becoming a cornerstone of the digital advertising ecosystem, with global retail media spending reaching $154.8 billion in 2024

Shemaroo suffers loss of Rs 36.5 crore amid ad crunch

Shemaroo’s debt stood at Rs 331 crore as of December 2024, down Rs 7 crore from Rs 338 crore in September.

Court halts unauthorised use of cricketer Shikhar Dhawan’s images in promotion

The case revolves around a petition filed by Dhawan, who argued that his agreement with DB Dixon Battery had expired in November 2024

The legal dispute stems from a petition filed by Dhawan, who claimed that his agreement with DB Dixon Battery had officially ended in November 2024.

Local Cable Operators’ registration goes fully online on Broadcast Seva Portal under amended rules

Effective from today, LCO registrations will be conducted entirely online with the Ministry itself as their registering authority.

The Ministry of Information and Broadcasting has today issued a notification amending the Cable Television Network Rules, 1994 (the Rules), to streamline the Local Cable Operator (LCO) registration process.

Over 25% audience of Indian titles on Prime Video comes from outside India: Sonal Kabi

Sonal Kabi, Director & Head of Marketing, Prime Video, India, spoke about the fact that with localisation, Indian content has actually gained fans worldwide, and over 25 percent audience of Indian titles on Prime Video comes from outside India.

Sonal Kabi, Director & Head of Marketing, Prime Video, India, delved into various aspects of story selection and marketing innovation in streaming, while highlighting Prime Video’s role in taking Indian stories to global audiences.

Next wave of digital growth in rural India, 1 billion people to have smartphones

Expanding on his point about the digital empowerment of rural India, Rajesh Magow said, “We would have one billion people on smartphones. It will cover a lot of the rural population, open up many avenues for them, and generate employment.

Blinkit sets up temporary store at Maha Kumbh Mela to serve millions of pilgrims

The 100-square-foot store is strategically located to ensure fast delivery of essential items across key areas such as Arail Tent City, Dome City, ITDC Luxury Camp, and Devrakh.

Lowering GST from 18% to 5% in EdTech will boost industry growth: Report

In recent years, the rising demand for EdTech services has contributed significantly to the economy through taxes.

If the GST rate on EdTech services were reduced from 18% to 5%, the sector could experience an impressive 34% compound annual growth rate (CAGR)

India has 17,000+ EdTech companies, 7 unicorns , second only to the United States’ 13: Report

Emerging technologies like generative AI, gamification, and augmented/virtual reality provide new opportunities to revitalise the sector by delivering more personalised and adaptive learning experiences for students. (Image: Unsplash)

The Indian EdTech industry, the third most funded globally after the US and China, was valued at USD $7.5 billion in 2024. It is expected to grow at a compound annual growth rate (CAGR) of 25.8%.

I&B Ministry initiates ‘Create in India Challenge’ for the upcoming Waves summit

Waves Summit to have 'Create in India' challenge to inspire innovation

As part of the upcoming Waves Summit, the Ministry is also launching the Create in India Challenge, Season 1, which will feature several ‘challenges’ aimed at fostering innovation and creativity.