Mansi Jaswal – Page 20

DB Corp reports 2% revenue growth in H1 FY25, digital user base soars to 19.5 million

DB Corp's ad revenue grew by 1 percent to Rs 829 crore in 1H FY25 .(Representational image via Unsplash)

DB Corp Limited posted advertisement revenue CAGR growth of 20 percent since FY2021. The revenue increased from Rs 1008 crore in fiscal year 2021 to Rs 1,752 crore in FY24

Back to traditions: Dry fruit, the evergreen choice for gifting in festive seasons

Vimmi Sud, Director at VSD Foods Private Limited

Vimmi Sud, Director at VS Dryfruit Mart told Storyboard18 told Storyboard18 that corporates also prefer gifting products that are both healthy and wholesome. She added that companies look at options like mithai (sweets) and chocolates but eventually land on tried, tested and traditional options for gifting

Govt advocates for gamification in school curriculum to boost learning

Union Minister of State for Education Sukanta Majumdar

‘Gamification can revolutionize traditional learning methods by making education much more attractive for students, making complex subjects more accessible and engaging for students and encouraging critical thinking,’ Union Minister of State for Education Sukanta Majumdar said

Elon Musk drops Unilever from X’s antitrust lawsuit, reaches agreement on brand safety

In April, Unilever announced scaling back environmental and social pledges.

A lawsuit accused the World Federation of Advertisers and group members Unilever, CVS Health, and Dansih renewable energy firm Orsted of conspiring to withhold ‘billions of dollars in advertising revenue’ from X

Servify grows revenue by 23.6% in FY24, slashes losses by 59%

Servify's operation grew to Rs 755 crore in FY24

Servify’s income from mobile handsets and spare parts grew by 66 percent, reaching Rs 91 crore, during the same period

Kuku FM doubles revenue in FY24, marketing costs remain high

Kuku FM reported Rs 88 crore of revenue in FY24

Kuku FM has reportedly allocated over 50 percent of its total cash burn to advertising and marketing which stood at Rs 102 crore in FY24– an 8.5 percent rise from FY23

Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning

Hyundai Motor India profit witnessed 16.5 percent decline of Rs 1,337 crore compared to Rs 1,602 crore year-on-year basis.

According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)

Author: Mansi Jaswal