Author: Kashmeera Sambamurthy

Reinvent and rewire yourself as per the situation: Arpan Biswas, Ajio

"Show others the big picture that enables them to push themselves and perform as per their potential. We all need to be gentle and at times, not so gentle, nudge from time to time to perform better," states Arpan Biswas, CMO, Ajio.

Arpan Biswas, CMO, Ajio, not just touches upon finding purpose in daily work, but also speaks about the marketing content he consumes, his advice to GenNext marketers, best advice he has got in life and a lot more.

Cheil Worldwide’s Global CCO Malcolm Poynton steps down

Under Malcolm Poynton’s creative leadership, campaigns for Adidas, American Express, British Airways, Coca-Cola, Dove, Foot Locker, IBM, Sky TV, Toyota, Vodafone and Samsung have resulted in favourable business results.

Malcolm Poynton began his career in the creative division at HKM/Rialto, and then OMON, Green Girl Publishing, The Campaign Palace, M&C Saatchi London, Saatchi & Saatchi, Ogilvy UK and SapientNitro.

Hyundai Motor India reappoints Unsoo Kim as MD for three years

Unsoo Kim, who joined Hyundai Motor Company, South Korea, in 1991, has been associated with Hyundai Motor India since 2002, stated a CNBC-TV18 report.

Prior to taking up the leadership position at Hyundai Motor India, Kim led Hyundai Motor Company as executive vice president – global operations.

Omnicom Media Group to end 2024 with projected billings of $25.9bn

In early November research and advisory firm Forrester named OMG a “Leader” in its Forrester Wave evaluating global media management groups - a report that saw OMG earn both the highest score among the 12 groups assessed in the report as well as endorsements from clients for its transparent business practices, trustworthy relationships, and the strength of its Omni operating system for media and business intelligence. (Image Source: Instahyre)

Fueled by a series of wins and retentions including those from Amazon, Volkswagen Group, Unilever, and HP, OMG won $7.37 billion in total new business in 2024, according to the Global & Regional Billings & Market Shares Projected 2024 report.

AI-generated audio series expanded content library by 36X: Pocket FM

India stood out as a key market, with millions of listeners tuning in from its cities. The top 10 cities included Bangalore, Delhi, Mumbai, Hyderabad, Pune, Ahmedabad, Surat, Chennai, Jaipur, and Lucknow, revealed the report. (Image Source: Unite.AI)

This led to massive financial success, with over seven audio series surpassing $10 million in revenue – a 600 percent increase from 2023, stated Pocket FM Playback 2024.

Zepto elevates Shashank Shekhar Sharma to CXO – Zepto Cafe

Sharma brings almost two decades of experience in driving business transformation and scaling operations.

In his new role, Shashank Shekhar Sharma will oversee Café operations, footprint expansion, equipment procurement, quality control, and the end-to-end customer experience of Zepto Café.

NielsenIQ appoints Joe Ellis as MD – India

Based in Mumbai, Joe Ellis' experience includes two previous assignments in India, where he established the company’s proprietary simulated test marketing division, BASES, in 2004, and later spearheaded the expansion and digitization of NIQ’s retail measurement services in 2013.

Joe Ellis has held several pivotal leadership roles during his 25-year career at NielsenIQ

Flipkart’s former VP – Business Finance joins Zomato’s Blinkit as CFO

Vipin Kapooria began his career at Birlasoft (India) Limited as finance executive - accounts receivable and then was elevated to financial controller - APAC. Then, he joined Whirlpool India as manager - financial planning and analysis - India operations, and then he joined Yum! Restaurants International as manager - financial planning and analysis where he promoted to head - financial planning.

Vipin Kapooria, previously led Flipkart as vice president business finance.

Two top execs quit Asian Paints

Further, it was also announced in a BSE filing that Asian Paints had approved the appointment of Ashish Rae, currently associate vice president - project sales as associate vice president - retail sales, Marketing & Commercial and as a senior management personnel of the company with effect from 2nd January 2025. (Image Source: Get Vector Logo)

Vishu Goel, who led Asian Paints as associate vice president – retail sales, commercial and marketing, and Shyam Swamy – vice president, home improvement, décor, services & retailing, tendered their resignation.