Author: Kashmeera Sambamurthy

Cathay Pacific engages travellers in transit with its clever real-time OOH campaign

Anchored in its ethos, Move Beyond, the campaign blends technology and creativity to craft a narrative of premium travel and seamless connectivity.

At Mumbai’s Vakola junction, a digital display showcases the airline’s premium services and extensive global network, sparking wanderlust during the daily grind. In Delhi, the campaign takes personalization a step further, using Flight Information Display Systems (FIDS) to deliver real-time, flight-specific messages.

News18 India becomes the first Hindi news channel to be recognised at Asian Television Awards

Network18’s News18 India is the number one Hindi news channel with 13.8%5 viewership share in its genre. The recognition at The Asian Television Awards underscores the channel’s role as a definitive voice in Hindi journalism, combining hard-hitting reporting with a commitment to addressing real-world problems.

Kishore Ajwani, the show’s anchor and News18 India’s Managing Editor won the Best News Presenter recognition at the awards ceremony held in Jakarta, Indonesia.

Bookstrapping: Commercial books – the ‘not so literary’ cousins of highbrow literature

Barbara taylor Bradford's 1979 novel, ‘A Woman of Substance,’ is one of the best-selling novels of all time. The protagonist of this book - the first in a series of eight - was a self-made retail tycoon named Emma Harte - and the multi-generational series revolves around her rags to riches story. (Image Source: National Literacy Trust)

Reeta Ramamurthy Gupta in this week’s Bookstrapping touched upon British American novelist Barbara Taylor Bradford, who wrote till the ripe age of 90, sold a billion books, was a celebrated commercial writer, where her heroines tasted success due to their own intelligence and hard work. Gupta further credits commercial writers in keeping the reading habit alive and instilling value in that.

Spend as much time sharpening your axe as chopping: Chandramohan Mehra, Bajaj Allianz Life

"If you have 100 minutes to solve a problem, use 99 minutes to understand it. More often than not, experience is a bane as it accelerates things and may lead to suboptimal decisions. Hence, a holistic deep-dive is more effective. Another hack I live by and recommend to my team is preparing a to-do list, preferably in the evening before signing off for the day. It improves efficiency, speed, and the ability to do more with minimal anxiety," says Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life.

Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life, in a conversation with Storyboard18, touched upon the work and life hacks he swears by, what he’s reading, and strategies to avoid being burned out.

HUL records 19 brands above Rs 1000 cr | Shareholders reject Punit Goenka reappointment | ASCI to report B4U Music’s betting ad

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Zee Ent appoints Saurav Adhikari as Additional Director

Saurav Adhikari is currently the founder and senior Partner at Indus Tech Edge Fund I, a growth fund. Adhikari also serves as a board member of Goodricke Group Limited, Accelya Solutions India Limited, and Bridgeweave Limited, UK, an AI-based fintech firm. (Image Source: Shiv Nadar University)

Saurav Adhikari is a senior global business leader with four decades of experience in businesses such as technology, FMCG, and consumer durables sectors.

Winzo’s antritrust complaint against Google prompts CCI to order probe

Under President Donald Trump, corporate diversity efforts were harshly criticized, with Trump himself describing such initiatives as a form of "reverse discrimination."

The allegations against Google include market access denial, favour of certain games, advertising restrictions, misleading warnings during app downloads.

Air India CEO: Merger is the Everest of corporate turnarounds, profitability will follow

Air India’s ambitious restructuring has involved a comprehensive overhaul, including a major merger of its subsidiary airlines, Vistara, AIX Connect (formerly AirAsia India), and Air India Express. These integrations have come alongside efforts to modernise the airline's fleet, improve service quality, and enhance its operational infrastructure. Wilson expressed confidence that, despite the challenges, the airline is on the right path. (Image Source: News18)

“The investment that we’re making in turning around Air India is significant. It will take some time to turn around the airline from a financial perspective, but I think if you look at our reports, we are making very, very good progress,” CEO Campbell Wilson shared.

Intel broadens the role of Apurva Jani, the chip maker’s director of marketing, India Region

Apurva Jani brings rich insights from the Indian market as well as a deep understanding of sales, marketing and brand building, having worked with organizations such as Intel, General Electric, Ford, Tata and Mahindra & Mahindra.

Apurva Jani’s extensive career includes leadership roles at some of India’s most prominent companies, including General Electric, Ford, Tata, and Mahindra & Mahindra.

Honasa Consumer elevates Vipul Maheshwari to SVP – Product and Data Analytics

Vipul Maheshwari brings extensive experience in leveraging existing data infrastructure to solve complex business challenges. An alumnus of the Indian Institute of Technology, Delhi, with a master’s degree in mathematics and computer science, Maheshwari has previously held key positions at Delhivery and Global Analytics India Pvt Ltd, where he pioneered several data-driven business solutions.

In his new role, Vipul Maheshwari will lead this continued integration of advanced analytics for product development, further enhancing Honasa’s diverse brand portfolio.