Author: Indrani Bose

Amazon Pay’s Anuradha Aggarwal on how there’s a real need for simplicity in digital payments

Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay

Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay India discusses with Storyboard18 about the genesis of the ‘Pay Karne Ka Smarter Way’ campaign featuring Ayushmann Khurrana, consumer insights that the digital payment service leveraged and more.

S8UL partners with KRAFTON to launch multiplayer game Bullet Echo India

S8UL, an Esports organization has partnered with KRAFTON, the creators of the popular battle royale game - Battlegrounds Mobile India (BGMI), for the official launch of their latest game, Bullet Echo India.

Bullet Echo India is a multiplayer PvP tactical top-down shooter game, that invites players to form teams, devise strategies, and engage in adrenaline-fueled battles to emerge as the last team standing, similar to a battle royale.

To celeb and how? Navigating the nuances of celebrity endorsements in modern branding

In a departure from traditional celebrity-centric campaigns, Stella's print ads ingeniously feature Beckham as a hand model, while outdoor ads spotlight his iconic tattoos. This approach not only captures attention but also emphasizes the shared experience and authenticity associated with enjoying a Stella Artois.

Modern brands are crafting more nuanced campaigns that go beyond simply showcasing a famous face, writes Rahul Talwar, Chief Marketing Officer, Max Life Insurance.

FSSAI to conduct sampling of major spice and infant nutrition brands in India

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

The regulator has also initiated collection of samples of multiple infant nutrition brands sold in the market to test for added sugars.

International Creators Day: Payal Gaming on the scarcity of female role models in gaming industry

To fellow young women starting their creative journeys, stay courageous and resilient. With dedication and persistence, you can turn your dreams into realities, says Payal Dhare.

“I aim to address the scarcity of female role models in the gaming industry and inspire young girls to pursue their dreams of a full-time career in gaming and content creation,” says Payal Gaming aka Payal Dhare.