Indrani Bose – Page 70

We aim to instill a sense of responsibility and agency among our users: BluSmart’s Anirudh Arun

Anirudh Arun, Co-founder & CEO, BluSmart Fleet

Anirudh Arun, Co-founder & CEO, BluSmart Fleet discusses the origins of the #SmartCitizen campaign, how higher disposable income is impacting BluSmart, perks of having an in-house creative team, and more.

Forge new pacts: How community building and micro-communities drive growth in gaming

By nurturing a thriving micro-community, brands tap into the power of the network effect. As the community grows and thrives, it attracts even more members, further amplifying brand awareness and engagement, says Ishank Gupta, Elder Member Council, Kratos Gaming Network.

Gamers play as multiple characters in diverse stories. They are heroes of countless worlds. Now imagine if, as a brand, you could speak to every single one of those heroes, writes Ishank Gupta, Elder Member Council, Kratos Gaming Network.

Mental health in remote work: Addressing the psychological impacts and coping mechanisms for remote workers

Cloud computing has emerged as the foundation for remote workers, offering scalable infrastructure, storage, and software-as-a-service (SaaS) applications accessible from anywhere. says Job van der Voort, CEO, Remote.

Asynchronous communication encourages thoughtful responses and reduces hurried decisions, ultimately resulting in better outcomes and productivity for the employees, writes Job van der Voort, CEO, Remote.

HUL ad spends rise in Q4 to hit Rs 1616 crore

For the year ended March 31, 2024, HUL recorded Rs 6489 crore in advertising and promotions expenses.

Orient Electric’s Anika Agarwal on importance of IPL and general elections, digital spends and more

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric shares what makes MS Dhoni the ideal brand ambassador for Orient Electric, talks about Orient being present for both IPL and general elections, and more.

Booming gaming industry: Building a career in gaming

music industry, writes Nauman Mulla, Co-Founder & COO, STAN.

India has an advantage over other countries in terms of talent involved in gaming and is also well-equipped with the technological know-how, writes Nauman Mulla, Co-Founder & COO, STAN.

Greenpanel launches IPL campaign crafted by L&K Saatchi & Saatchi

Maintaining the campaign's signature tagline, "Greenpanel HDWR, MDF ka doosra naam," the TVC takes viewers on a hilarious journey featuring cricket stars David Warner, Rishabh Pant, and Anrich Nortje

The TVC will be aired on over 20 television channels and streamed on OTT platforms, ensuring widespread visibility across both traditional and digital platforms.

Farmley launches ‘We Don’t Have An IPL Campaign’

Set in the background of desi heartland, Farmley's posts have been a rollercoaster ride of humour and wit that have tapped into the pulse of netizens by embracing meme culture. Moreover, via influencer collaborations, the brand is taking a 360-degree spin on the IPL campaign.

Going beyond the predictable, Farmley has opted for a subtle approach with “We don’t have an IPL campaign” which is all about taking a break from commercials and focusing on the nail-biting matches that IPL is actually meant for.

Zepto and Simpl engage in billboard banter with their #SabseTezCampaign

The billboards are strategically located in high-traffic zones of the city, thereby showcasing humorous banter between the two brands.

The campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners.