Author: Indrani Bose

Whisper Media appoints Nidhee Kekre to its advisory board

Kekre joins Whisper Media following a successful tenure as the WPP Client Lead for Unilever, South Asia. Having managed diverse client portfolios across sectors such as FMCG, BFSI, Telecom and Consumer Goods.

Before her tenure at WPP, Nidhee Kekre held key roles with renowned brands including Kantar, JetAir, Essar Aegis and Godrej.

Stoxkart unveils new campaign for trading aficionados

Pranay Aggarwal, CEO and Director of StoxKart, shared his insights into the launch, emphasizing the app's three key pillars: 'Zero Brokerage', 'Easy Funds Transfer', and 'One-click Order'. Commenting on the journey he remarked, “our product is backed by decades of expertise, and this launch campaign succinctly showcases StoxKart's specialties while infusing creativity and wit into the messaging.”

Central to the campaign narrative is a problem-solution storyline where the protagonist grapples with the complexities of online trading until his alter ego swoops in with the ultimate solution.

Bisleri International and Gauri Khan unveil limited-edition label for Vedica

Commenting on her collaboration with Bisleri Vedica, Gauri Khan said, “I'm excited to partner with a premium brand like Bisleri Vedica, known for its graceful adaptation to evolving trends and consumer expectations. Inspired by my recent mountain expedition, the label design features golden accents that reflect the celestial allure of the night sky, adding a luxurious touch. My goal was to evoke a sense of purity and harmony in the design, perfectly resonating with the brand's foundational principles”.

Gauri Khan infuses her design expertise into curating an exclusive label design for Vedica Himalayan Sparkling Water.

Sharan Hegde: Democratization of financial literacy has happened purely because of content creators

In the last one year, the entire finfluencer versus SEBI saga has been blown out of proportion, thanks to the media who likes making mountains out of a mole hill.

Regulators are definitely on the side of content creators because without that, the country is going nowhere because our traditional education system has let down billions of people, says entrepreneur and financial content creator Sharan Hegde.

IPG reports $2.50 billion as revenue for first quarter of 2024

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

The net income reported was $110.4 million.

Tata Mutual Fund launches ‘Index Funds Simple Hai’ campaign

Featuring a series of 9 videos, the campaign utilizes a creative approach, using cricket analogies, visuals of day-to-day activities like making noodles or smoothie, and humorous content to highlight the message of simplicity associated with Index Funds.

Through this campaign, Tata Mutual Fund encourages new-to-market retail investors, typically Gen-Z and Millennials, to invest in index fund.

Hero Vired aims for 100+ associations across corporate, institutes and government bodies

The newly launched offerings include personalized and hybrid learning experiences, conducted by leading industry experts. (Image source: Moneycontrol)

Hero Vired, the learntech start-up under the Hero Group, unveiled its expanded focus on delivering tailored educational programs across three key sectors: Business to Business (B2B), Business to Institution (B2I), and Business to Government (B2G).

Colgate-Palmolive launches “Indian Sweets League” campaign

The campaign encourages viewers to take a 'strategic timeout' every night to brush their teeth, thus ensuring a winning smile.

With cricketers Suresh Raina and Zaheer Khan leading the charge, “Indian Sweets League” takes forward the narrative of encouraging consumers to adhere to the crucial practice of brushing teeth before bedtime after indulging in sweet delights.